Above All : Branding Tips & Tricks

Whether it’s an outdoor sign to indicate your location, an advertising inflatable to grab attention, or custom printed items to offer to customers at trade shows, advertising materials are vital to every business. However, with so many options available, selecting the advertising materials that are best for your business can sometimes prove challenging. Whether you’re thinking big or starting small, these ten questions can help you make the right decision about which advertising materials are right for you. Ask yourself these things as you consider different advertising and promotional options; the answers can help direct you toward the products that will best help you reach your goals and increase your business. Continue reading →

Trade shows are specifically designed to bring consumers and producers together. Consumers attend in hopes of discovering new providers of products or services; companies showcase their offerings in hopes of gaining more customers and overall increased business. As a business owner, they offer an inimitable opportunity to promote your products or services to a wider audience. However, the hard fact is that trade shows are competitive. With so many companies competing for the same consumers’ attention, you have to work hard to make an impression. But once you’ve gotten the customer’s attention, how do you actually make them place an order? Continue reading →

When the weather outside changes from delightful to frightful, everyone tends to spend more time indoors. This means as a business owner, you have to strongly consider beefing up your indoor promotions to increase sales and keep the business going strong. Here, we’ll discuss 8 different ideas for indoor promotions during cooler weather. These open-ended suggestions can be varied to suit a variety of different business types, so that you can use signage to help support and promote your unique business. Continue reading →

Branding is the process of creating a name, imagery, and identity for your company and products or services. Branding works hand in hand with advertising and marketing campaigns to establish and keep your company fresh in customer’s minds. Branding is part of how you attract new customers, and how you retain existing customers. As a business owner, you probably already know how important branding is for your company. You probably also know that to create a logo or tagline and call it good isn’t quite enough to create the desired effect of attracting and retaining customers. You need to apply your branding in creative ways to make it engaging and accessible. Here, we’ll discuss 7 easy ways to reflect and enhance your branding by using advertising materials. These open-ended ideas are well suited for companies of all sizes, and can be adapted to suit your unique needs. Continue reading →

With just about any type of business, from a catering company to a marketing firm, occasions come up from time to time which requires a good looking display. Regardless of the tone and style of the event, custom table coverings can be a powerful promotional tool. Custom table coverings provide an instant advertising solution, transforming any table surface into a promotional tool in moments. A professional display surface allows you to project a successful image for your company, whether you’re selling at a low key craft fair or exhibiting at a high-end trade show. Here, we’ll guide you through some of the different table covers available via Above All Advertising, including how they work and how they might be used to help promote your business. Continue reading →

It’s no secret that promotional aids can provide creative marketing solutions for companies of all sizes. For years, promotional aids such as tote bags, beverage holders of all shapes and sizes, and t-shirts have been helping spread the word about companies to the greater public. However, sometimes you need to think outside of the box to stand out. While the aforementioned promotional aids are always great choices, if you’re looking for a new and different way to really wow customers, consider one of these eight unexpected and creative promotional aids. From magnetic floating displays to kites and even paddle boards, Above All Advertising offers promotional aids that are bound to make customers take notice and improve your branding. Continue reading →

Truthfully, it’s not difficult to do a decent job of marketing. But why settle for average when you can really shine? These tips are designed to propel you into marketing genius territory. When it comes down to it, the differences between good and truly great marketing are subtle. In a large sense, it’s about looking at the big picture and making smart choices with your advertising materials that will help you attain larger goals. With a little practice, technique, and targeted effort, you can elevate your advertising to the next level. Here are 7 ways to upgrade your marketing prowess: Continue reading →

Is signage important? If you were to ask this question of ten different business owners, chances are they would all say the same thing: a quick and resounding yes. But if you were to follow up by asking why signage is important, the responses might vary dramatically. The fact is, custom signage is important to businesses, but not always for the same reasons. So why does signage matter to you? Here, we’ll explore 8 important and fairly universal reasons why signage matters; in exploring this, you may discover some new inspiration for how to use signage to promote your business in the best and most effective way possible. Continue reading →