Above All : Branding Tips & Tricks

Today, huge flags with bold advertising messages are revolutionizing the ad marketing domain. And when a flag is as gigantic as a towering building, it is also important for it to be strong, durable, and resilient enough to withstand everything that comes its way. A fabulous upgrade to the regular location pin is a giant location pin - A giant advertising flag designed akin to universally recognized map location pins. Giant location pins are robust, attractive, bold and can be fully customized with your company details. In this way, a colossal custom printed flag can become an excellent means to turn all eyes in your brand’s direction, be it at a trade show or any other outdoor event. Continue reading →

A portable bar makes a functional and swanky addition to your home bar furniture collection. It comes particularly handy while entertaining guests at all kinds of parties including pool parties, weddings, get-togethers and any other function or occasion. Having a portable bar table that is as easy to set up as it is to take down means you take the party along wherever you go! The best part about portable home bar sets and bar cabinets is that they do not occupy too much space - neither when in use nor while being moved or transported. Apart from being lightweight, compact, and convenient, folding bar stands and bar cabinet for homes can also be customized as per individual needs and requirements. Portable bar tables and stands offer ample space to store varied types of drinks, mixers, water, and even ice. Home bar cabinets comprising compact portable bar tables and cocktail bars, therefore, prove to be an asset when you have to quickly stir up beverages for a fairly large guest headcount. Need more reasons to get yourself a stylish portable bar? Read on! Continue reading →

A study by LG revealed that 9 of 10 people hit the panic button when their cell phone batteries get drained or are close to losing power. This ‘low battery anxiety’ experienced by many is exactly what our collapsible charging station is here to address. From basic calling-and-messaging devices to a plethora of multi-purpose apps and utilities, cell phones have evolved and come a long way today. Entertainment, social media, finance, travel, trading – mobile phones have come even as far as becoming remote controls for smart homes and offices. Quite understandably, the devices need to be powered up in order to serve their myriad functionalities. A pop up charging podium/Counter display is, therefore, a cutting-edge solution (a.k.a. problem-solver) to having those essential devices juiced up! Continue reading →

Every business owner wants their company to flourish, but how to make that happen? Start by building your customer base. Your customers are the source of your sales and overall success as a company, so it’s important to put effort into building a large and loyal customer base. By adhering to these eight basics of building a customer base, you’ll be investing in the future success of your business. Have a mission. For any type of company to become successful and gain followers, it has to have a company mission. This might be a single goal, or a set of company principles to which you adhere. Let’s put it on a simple, easy to understand level. Say, for instance, that your business consists of a pizza food truck. In this case, your company mission might be to provide authentic Neapolitan pizza using the finest and freshest ingredients you’re able to source. Even such a simple mission as this can make the difference, attracting like-minded customers and making them choose you in favor of your competitors. Be sure to have your mission in place so that you can attract the right customers. Continue reading →

When it comes to advertising, everyone wants their promotional efforts to go viral. To do this, though, you can’t simply follow what has worked for others in the past: you need to lead the charge and be a trendsetter with your advertising. How does one do that, exactly? Actually, it’s not as hard as you might think. This post explores some specific steps for you to follow so that you can take the leap from following trends to starting them yourself. See for yourself how these tips can impact not only your advertising but your company’s overall success! Know who you are as a company. Before your advertising efforts can be effective, much less trendsetting, you need to have a clear identity as a company. Sound intimidating? Don’t worry, it’s really quite simple, taking the time to think about this will help immensely in terms of establishing your branding. Your company’s identity should be simple to define. Think of it this way: if you were asked to describe your company in a sentence or two, what would you say? For instance, if you have a greeting card business, you might say “I’m a greeting card publisher who produces witty greeting cards featuring whimsical art, which are all printed in the USA”. Naturally there is more to your company than that, but this is your company’s core identity. This is likely how people will find you and what they will look to you for. Being very clear on your identity in and of itself won’t make you a trendsetter, but it’s a vital part of the process and cannot be overlooked. Having a clearly defined company identity will make becoming a trendsetter far easier! Continue reading →

When it comes to increasing business, let your mantra be this: “signage sells”. Signage can increase awareness, spread the word about your business, products, and/or services, and attract new customers. Basically, banner signs are a brilliant way to broadcast your message to the world. If you’re new to banners, or are perhaps considering trying a new type of banner sign, this post is perfect for you. Here, we’ll explore six creative types of banners that are a little bit different and bound to attract attention. Whether you’re just looking into a banner for the first time or just want to add to your suite of signage options, these creative banner types will provide some inspiring new options for advertisement. UFO Screen™: Buy UFO Screen™ One of the newest innovations in the Above All Advertising collection is our trademarked UFO Screen™banner. With an eye-catching design, this banner is form-fitted around a unique structure which allows for simple setup and lightweight, easy transport. Truthfully, the format allows it to act not only as a sign but as a full brand experience. Its unique shape will entice customers to visit, whether it’s at a trade show or an event. Once they walk in, it’s almost like an oasis from the crowds, allowing customers to immerse themselves in your company culture. It provides the perfect opportunity to show people who you are by provoking curiosity and receptivity. Continue reading →

When it comes to promoting your business, there’s a lot of emphasis put on the idea of thinking big. This is a good thing: ideas and inspiration for promoting your business should never be stunted. However, when it comes to creating physical signage for promotion, sometimes thinking small in terms of the physical scale of your display units can be a fantastic idea. Why go small? There are a number of different reasons why you might want to consider smaller signage options. For one, your space may be limited, either due to physical restraints or due to zoning laws or community rules. Second, sometimes a well placed smaller sign can create intrigue and interest in the appropriate setting, allowing a potential customer to interact on a more intimate level with your company. Whether it’s for personal or logistical reasons, small signs can prove an asset to your company. These six effective small sign styles give you a lot of bang for your buck. Continue reading →

Whether you realize it or not, your marketing efforts are a huge contributor to your company’s success. Marketing is the process by which you introduce and promote your company’s product or service to potential customers. It can cover a broad range of promotional items and techniques. For instance, on a simple and tactile level, marketing might include the sign you have outside of your business door. On a more elaborate level, marketing includes email campaigns, advertising, and even things like trade show displays. Perhaps because of its broad and wide-reaching definition, marketing can seem forbidding to many business owners. But by brushing up on just a few marketing basics as detailed below, you’ll be able to make proactive steps toward marketing your company in the most effective way possible. Continue reading →

How do you use your display walls?  If you simply use them as a backdrop at trade shows, then when the show is over, you pack them up and forget about them, you’re doing yourself a great disservice. Display walls are an extremely effective way to promote your business, convey professionalism, and spotlight products and services in all sorts of business settings, from a retail space to outdoor events to even on the road. Here, we’ll discuss ten ways to use display walls for promotion. From a new perspective on everyday use to creative ways to make the most of your walls, these ideas are bound to inspire some creative promotion opportunities for your business. Continue reading →

Trade shows can provide excellent opportunities for networking, advertising, and increasing sales for just about any type of company. Of course, to get the most out of your trade show, you’ve got to make sure that your booth is enticing and professional. When it comes to creating a dynamic and engaging trade show display, you should consider incorporating a trade show wall. Wall displays are available in a number of different sizes and shapes, and can truly transform your booth into an elegant and professional satellite location for your business. But which type of trade show wall is right for you and your company? With so many options available, it can be hard to know which one to choose. The good news is that there is no wrong answer. However, by asking yourself these questions, it may help you zero in on the option that is just right for your company. Continue reading →