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Customers are the lifeline of your business. Therefore, you have to keep growing and nurturing your customer base. Lead generation and customer retention are the key factors for your business. maximizing customers’ lifetime is crucial because these customers can bring you more business. Think of this process as free marketing from the customers’ end. Word of mouth is a powerful marketing tool even in the digital era. Hence, the more you value your customers, the more they will be loyal to your brand and promote your business to their friends and family. One of the vital aspects of increasing your customer base is to stay in contact with your potential and existing customers. This shows that you value them. As a result, you significantly boost your retention and build a loyal customer base. Continue reading →

Marketing guru Philip Kotler rightly said that ‘If you are not a brand, you are a commodity’. If you wish to establish your business in this ever increasingly competitive world, branding is something you cannot afford to overlook. That being said, if you have a business that operates locally, our custom branding methods can help you big time in making your business stand out & increasing walk-ins by increasing awareness. What's more? All these methods help you stay away from recurring costs & last for a very long time! Let us see the three ways through which you can skyrocket your local business using custom branding- Continue reading →

Every business owner wants their company to flourish, but how to make that happen? Start by building your customer base. Your customers are the source of your sales and overall success as a company, so it’s important to put effort into building a large and loyal customer base. By adhering to these eight basics of building a customer base, you’ll be investing in the future success of your business. Have a mission. For any type of company to become successful and gain followers, it has to have a company mission. This might be a single goal, or a set of company principles to which you adhere. Let’s put it on a simple, easy to understand level. Say, for instance, that your business consists of a pizza food truck. In this case, your company mission might be to provide authentic Neapolitan pizza using the finest and freshest ingredients you’re able to source. Even such a simple mission as this can make the difference, attracting like-minded customers and making them choose you in favor of your competitors. Be sure to have your mission in place so that you can attract the right customers. Continue reading →

When it comes to advertising, everyone wants their promotional efforts to go viral. To do this, though, you can’t simply follow what has worked for others in the past: you need to lead the charge and be a trendsetter with your advertising. How does one do that, exactly? Actually, it’s not as hard as you might think. This post explores some specific steps for you to follow so that you can take the leap from following trends to starting them yourself. See for yourself how these tips can impact not only your advertising but your company’s overall success! Know who you are as a company. Before your advertising efforts can be effective, much less trendsetting, you need to have a clear identity as a company. Sound intimidating? Don’t worry, it’s really quite simple, taking the time to think about this will help immensely in terms of establishing your branding. Your company’s identity should be simple to define. Think of it this way: if you were asked to describe your company in a sentence or two, what would you say? For instance, if you have a greeting card business, you might say “I’m a greeting card publisher who produces witty greeting cards featuring whimsical art, which are all printed in the USA”. Naturally there is more to your company than that, but this is your company’s core identity. This is likely how people will find you and what they will look to you for. Being very clear on your identity in and of itself won’t make you a trendsetter, but it’s a vital part of the process and cannot be overlooked. Having a clearly defined company identity will make becoming a trendsetter far easier! Continue reading →

When it comes to promoting your business, there’s a lot of emphasis put on the idea of thinking big. This is a good thing: ideas and inspiration for promoting your business should never be stunted. However, when it comes to creating physical signage for promotion, sometimes thinking small in terms of the physical scale of your display units can be a fantastic idea. Why go small? There are a number of different reasons why you might want to consider smaller signage options. For one, your space may be limited, either due to physical restraints or due to zoning laws or community rules. Second, sometimes a well placed smaller sign can create intrigue and interest in the appropriate setting, allowing a potential customer to interact on a more intimate level with your company. Whether it’s for personal or logistical reasons, small signs can prove an asset to your company. These six effective small sign styles give you a lot of bang for your buck. Continue reading →

When the weather outside changes from delightful to frightful, everyone tends to spend more time indoors. This means as a business owner, you have to strongly consider beefing up your indoor promotions to increase sales and keep the business going strong. Here, we’ll discuss 8 different ideas for indoor promotions during cooler weather. These open-ended suggestions can be varied to suit a variety of different business types, so that you can use signage to help support and promote your unique business. Continue reading →