Above All : Branding Tips & Tricks

All You Need To Know About Branding & Local Marketing

  1. 10 In-Store Marketing Ideas You Need To Know

    10 In-Store Marketing Ideas You Need To Know
    Staying relevant is important for any business. Marketing strategies are how businesses can float and introduce their brand to new customers as well as retain old ones. The journey of new customers is long as driving them from awareness to getting them interested is the key. Though the Covi-19 pandemic has changed the way in which customers shop, offline channels...
  2. Top 5 Local Marketing Trends Of 2021 So Far

    Top 5 Local Marketing Trends Of 2021 So Far
    The Covid-19 pandemic brought several changes in the marketing industry. With changing consumer behavior, there is an array of new possibilities. Thanks to technological advancements, there are new, effective ways to search, advertise, and market. Industries have transformed and changed how they operate. This has resulted in a dramatic shift in local marketing trends. Local marketing is witnessing enormous relevance...
  3. Subtle Branding Tricks To Level Up Your Branding Game

    Subtle Branding Tricks To Level Up Your Branding Game
    Branding for your business is a vital element to lure customers to your business. Branding always explores new tactics and ways to offer something fresh and valuable to customers and as a business owner, you have to immerse yourself in branding to attract customer segments. When branding your business, think about how people usually recognize a brand. Maybe it is color or style of writing. Maybe because of a logo or slogan that catches people’s attention. After all, branding is all about making yourself easily recognizable. For staying relevant in the steep competition and tug-of-war for attention, you have to continuously build brand awareness. Continue reading →
  4. The Most Creative Food Truck Advertising Ideas

    The Most Creative Food Truck Advertising Ideas
    Food trucks have been around for quite a while now. The industry has seen drastic expansion, becoming a multi-billion-dollar restaurant niche. Thanks to food trucks’ mobility and less space requirement, they are appearing in densely populated areas or on streets where there is high traffic. Food truck owners enjoy the company of millennials who like street food more and hence, the industry’s growth is expected to increase in the coming years. Continue reading →
  5. Easiest & Most Efficient Ways To Advertise Your Local Business

    Easiest & Most Efficient Ways To Advertise Your Local Business
    Your business thrives when customers find your brand. For gaining traction, you need advertisements to promote your business and be visible to your target audience. With a plethora of advertising tools, getting the right tools take research and experimentation because the advertising niche has changed drastically in recent years. With the emergence of digital platforms, advertising migrated to the online...
  6. Best Indoor Mall Advertising Ideas 2021

    Best Indoor Mall Advertising Ideas 2021
    Your indoor mall store success depends on how you attract your target audience and maximize foot traffic in your shop. But foot traffic is not all as you need these people to buy from you. Now you need strategies that attract and make people buy from your brand. Why buying experience is important? These days, people are rarely looking forward to the next purchase. Shoppers want an exclusive shopping experience. With insights and plans, you can design a number of ways to entertain shoppers, thereby augmenting their shopping experience. In short, you need to focus more on experience than your products or services. You already have a great asset to offer an experience – your store. You can combine the simple act of buying products and turn them into a living experience for your customers. When they live through an unforgettable experience, these people will advertise your products and services for free. Word of mouth marketing is still the biggest source of advertising. By offering an experience of a lifetime, you are promoting your brand via word of mouth for free. Continue reading →
  7. How To Select The Perfect Outdoor Patio Umbrella

    How To Select The Perfect Outdoor Patio Umbrella
    With the spring season in the middle and the summer around the corner, now is the perfect time to grab a patio umbrella for your outdoor surroundings. For any patio setting, the center of attraction is always the umbrella. The large and most colorful piece of furniture is assured of adding a sheen and lighting up your outdoor ambience. Whether you are throwing a birthday party or you just need some shade as you pass away your afternoon in leisure activities, the patio umbrella has got you covered. What is the best patio umbrella? Continue reading →
  8. Local Marketing Hacks To Stay Ahead Of The Competition In 2021

    Local Marketing Hacks To Stay Ahead Of The Competition In 2021
    2021 is going to see ripples from the pandemic and there is no changing it. Consumer behavior is another aspect you need to be worried about as it will never go back to what it was before the pandemic. This certainly has changed the strategies for branding and marketing in 2021. Covid19 pandemic or no, the aim of marketing should always be personally adding value to your customers by efficiently saving time, scaling up, and keeping day-to-day activities on priority. With changing technology and new guidelines, you will need preparation to tackle marketing as the year progresses. Local marketing this year can help your business if you optimize your website and online advertising as much as marketing hacks we are going to tell you. This enables you to drive foot traffic and augment your brand awareness in the regions. To put it simply, you need to employ various channels to generate business this year. And what could be better than combining offline and online marketing strategies to bag the best results? This article focuses on offline marketing hacks you can use in 2021, but here are some online hacks you can put to good use. Continue reading →
  9. 2021 Retail & Local Marketing Trends You Shouldn't Miss!

    2021 Retail & Local Marketing Trends You Shouldn't Miss!
    The year 2020 spelled unprecedented troubles for retail and local marketers. Lockdowns, fear of the virus, and stumbling economy only added fuel to the flames. With vaccines rolling out, it is highly unlikely to witness the end of the pandemic as it is still early to make such predictions. Along with the pandemic, there is social unrest and massive shift to eCommerce and that means you – as a retail store owner looking to capture the local market – need significant planning in an uncertain Q1-Q2. In such an unpredictable environment, what can you do to keep the business alive and thriving for the whole of 2021? Are there any retail and local marketing trends that you should know in 2021? To help you sail through this unknown patch, we have the top retail and local marketing trends that you cannot afford to overlook in 2021. Continue reading →