Above All : Branding Tips & Tricks

(Source: Flickr) Swag. If you’ve ever been to a trade show, chances are you’re very familiar with the stuff: the promotional pens, keychains, mugs, or other items offered to potential clients in various booths. It’s a pleasant gesture to be offered a trinket, but have you ever paused to wonder about the meaning and benefits of swag, and whether or not it’s worth the investment? Here, we’ll discover the art of trade show swag, including what it is, why we use it, and how it can be effective in promoting your business. Continue reading →

Everyone wants their business to stand out. Customized signage is a powerful method of helping customers notice your business, which can increase traffic and overall sales. Retractable banners, in particular, provide an effective, eye-catching, and affordable option for promotion. Available in a myriad of sizes and styles, there’s literally an option for any type of business. But if you’re confused about which type of retractable banner is right for your business, then you’re in the right place. This easy-to-follow guide breaks down the difference between each type of retractable banner so that you can review which one might be right for your business. Continue reading →

Everyone knows that custom-printed signage is one of the best ways to promote and market a brick-and-mortar retail business. But what if your business is not a retail business? Many showrooms or online business owner has avoided creating custom signage because they don’t want to confuse potential customers into thinking that they have retail space. However, they are missing a great opportunity to advertise! Here, we will discuss 8 ways to promote non-retail businesses with signage. From custom vehicle printing to in-store display options to take on the road, these options are appropriate modes of marketing for businesses which do not operate in a traditional retail setting. Continue reading →

Most businesses can benefit from using event tents at one time or another. After all, well-constructed event tents are one of the most effective ways to display professionally and safely when conducting business outdoors, but offer opportunities for displaying indoors, as well. But how, exactly, can event tents work to help you promote your unique business? If you’re feeling uncertain of how your business can benefit from an event tent, or which style is right for you, then you’re in the right place. In this post, we’ll offer up to six spectacular suggestions for how to use event tents. Perhaps you haven’t yet explored displaying with an event tent and are looking for initial inspiration, or maybe you’ve displayed many times and just want to try something new. Either way, you’re bound to find some great ideas for displaying event tents in a variety of different methods and settings. Continue reading →

It’s no secret that advertising inflatables are an extremely effective and eye-catching way to promote your business. But if you’re just getting started with inflatables, what direction should you take? For many businesses, sealed inflatables prove an ideal starting point. They are typically smaller in scale, and don’t require special equipment, so they can be assembled in minutes and displayed virtually anywhere you like. Sealed inflatables are appropriate for any size and type of business. They’re perfect for small businesses which don’t have the space or a good location for giant inflatables or inflatable costumes because they are affordable, easy to display, and don’t require any special setup. For larger businesses, sealed inflatables can still prove a valuable investment, acting as a well-designed complement to larger inflatables, or as part of a larger suite of advertising materials. To further demonstrate the versatility and promotion potential that these unique promotional tools can offer, here are just 9 creative ideas for using sealed inflatables to promote your business. Continue reading →

The more visible your food truck is, the greater the amount of traffic it will experience; and thus, higher its sales revenue. Visibility and repetition are the two important factors to advertising success. Here are 5 unique advertising solutions that will make your food truck stand out from the crowd.

Marketing is an important part of any business, whether you own a tiny mom and pop doughnut shop or run a huge international business with thousands of employees. While the latter will often have employees--sometimes even full divisions--devoted to marketing, when it comes to small businesses, marketing is usually handled on a much smaller scale, shouldered largely by the owner and key employees. Given that many small business owners are not professionally trained in the art of marketing, it can be difficult to know how to best spend marketing dollars and time. To help remove some of the mystery from the process, we've created a guide to 8 common marketing mistakes, so that you can avoid them and streamline the route to marketing success for your business. Continue reading →

Chairs, stools, tables, podiums. These are all common furniture objects that are used by businesses on a regular basis at trade shows or in retail settings. Why use bland, forgettable furniture when you could use branded furniture to promote your business? Investing in branded furniture items can be a valuable investment for your business in several different ways ways. For one, branded furniture provides a valuable opportunity to increase brand recognition and keep your logo and business fresh in people's mind. Branded furniture is also functional, providing seating, display units, and presentation opportunities for customers and employees. Continue reading →

Making a living by running a retail business is not always easy. Particularly in our tech-driven day and age, it can be hard to compete with the rock-bottom prices offered by online retailers. This brings up an important question: how do you promote your retail business and set yourself apart so that customers choose to spend their time and money with you? In a nutshell, the answer is that you have to make your business stand out. As a retailer, this means that you've got to invest time in defining your brand and that you must employ some clever marketing techniques to promote your business to the masses. Here, we'll detail some creative ways to set your business apart, from creative indoor and outdoor display options to different ways to connect with your community to promote yourself. You might just be amazed by how these ideas can help draw in customers and ultimately, improve your sales. Continue reading →