Above All : Branding Tips & Tricks

A trade show booth gives businesses maximum exposure. A large number of companies attend trade shows and exhibitions and all put their best efforts to catch the attention of the visitors. Needless to say there is a cut-throat competition among hundreds of trade show booth displays. So, what does it take to stand out of the crowd at an exhibition? It is presenting uniqueness in every aspect. With this comes another question i.e. how to put up a booth that is distinct and innovative from others? The following are some winning trade show promotional ideas that will help you to make a mark in the upcoming exhibitions. Five trade show marketing booth ideas to attract visitors 1. Plan well and plan before Taking part in a trade show involves a good investment of money and time. That is why it is important to choose exhibitions wisely. You need to be sure whether the trade show you wish to participate can boost your business or not. It is a far better decision to cater to a limited number of targeted customers rather than reaching out to a large number of general audiences who are not likely to respond to your business message. Continue reading →

If you are an owner of an established business, you must be aware of the huge importance of trade shows and exhibitions for promotion and brand recognition. In case you have just started out, you need to be familiar with its significance for the growth of your business. Participating in trade fairs makes way for reaching out to a large number of customers. Your targeted customers are able to know about your brand and you are all smiles with decent profits. Success at exhibitions is dependent on how pleasantly you set up your booth. Eye-catching trade show booths are crowd-pullers. Preparing a booth Preparing a stunning booth is not a difficult job if you plan the set-up appropriately. The plan should include the following aspects. Be sure about the goal of your booth i.e. whether you want to spread the word about your products or services or wish to generate leads. Decide on the equipment you need for effective promotion i.e. the type of displays. Continue reading →

Contrary to popular belief, tents are not only used for camping, hiking and trekking trips. They are also used as an advertising medium for increasing brand awareness. The market is flooded with various types of tents designed to cater to different uses. Most of them are lightweight and robust. They can be used with simplicity and require low maintenance. There is a classification called traditional tents and modern tents. Tee-pee tent is an example of a traditional tent. Tents Yurts and Wickiups – A yurt is round-shaped and consists of wooden poles and is covered with canvas. There is a hole in the middle of a yurt to make sure light can pass through and the interior is not dark. The top portion of this type of tent is crown-shaped. Yurts are available for both long-term and temporary use. Wickiups have a sturdy structure with wooden poles. Like yurts, they are also available for prolonged and short-term use. Continue reading →

Marketing you business with teardrop banners is a superb way to popularize your business. It can be used to endorse your new company or spread some more awareness about your business. Teardrop banners can be great promotional medium because of its capacity to draw the attention of people around. No wonder, marketers are using this type of ad for attracting more and more customers. Teardrop banner ads can be set up anywhere near the road to appeal every pedestrian and driver. Teardrop Banners This kind of ad is available in several types of designs and sizes. However, you generally get to see the ones that are 2 to 4 m tall. These are generally made with prints on both sides, in order to ensure the promotion of your locality and business. You can use the same prints and designs on both sides of the banner or you may choose different layouts that you think will suit your business. When the breeze blows and these flap; they effortlessly get considerable amount of attention from the passersby. Continue reading →

Custom truck wraps are a very effective strategy for marketing. It is a form of advertising that is sure to get you more band for your buck. Wondering why? Well, the answer is with truck or other custom truck wraps, you need to invest just once and then your business will keep on getting exposure for as long as the vehicle is used. Great, isn't it? Just one time investment and an indefinite period of advertisement. Are you thinking that the ad may wear out? Do not worry because such ads stay absolutely intact for at least 5 years on an average, meaning your investment will continue paying you for the next five years at least. Advertising on vehicles also makes a great first impression, striking the mind of your target audience like you want. In fact, it is one of the best ways to have a memorable ad campaign for spreading the message of your business. Continue reading →

Banners are perennial favorites of advertisers and marketers. This traditional printed marketing tool is universally used indoors as well as outdoors to increase visibility. This convenient marketing tool could be hung or erected in open areas, displayed in exhibition halls, or erected on a retractable banner stand in front of your kiosk. Banners could be of varying sizes and mounted on different kinds of frames as per your exact requirement. Emergence of different kinds of banners Banners have undergone several changes over the years. Earlier, cotton, satin, organza and canvas were used extensively. These were replaced by nylon and polyester for their lighter weight and easier availability. Presently, vinyl banners are most popular and are used universally for all categories. Vinyl is light in weight, water resistant, easy to print on and convenient to erect and dismantle. These could also be stored over longer periods for subsequent use. Continue reading →