Promotional

Being an owner of a hotel, I needed a lot of space on my property for my guests along with other associates to sit and relax. It is not like I do not have any space in my hotel or any other gathering rooms, but what I missed is such furniture, which apart from being a cost-effective one, can be personalized according to the taste or the theme around. I got exactly what I want through the personalized bean bags. The necessity of Using Bean Bags Bean bags were first invented long ago. Thereafter, keeping track of the change of tradition and style, bean bag manufacturers also implemented new trends that have been widely welcomed by different age groups. I personally noticed that the taste of today’s young generation differs a lot from the earlier times and this reflects in the design of the new bean bags. What I was looking for in my hotel is a customized touch that gels well with the ambiance of my hotel interior. This made me look towards the options of personalized bean bags. My interior of the hotel lounge is decorated with leopard-skin bean bags, which goes just perfectly well with the carpet having the same texture. Continue reading →

Promotional items can be seen virtually everywhere. Used with great effect as a relationship-building exercise, these can range from a simple disposable pen to a classy dinner set or an iPod. Companies have been using promotional items to build brand visibility and as a token of appreciation for using their products and services. The nature and cost of the custom promotional item depend upon the nature of the transaction and the relationship the company has with the customer. Here’s why smart companies use promotional items: A Great Way of Brand Building Typically, the promotional item will include the company name and logo, the tagline and even contacts in the form of a website address or telephone number. The great thing about promotional items is that it rarely matters even if the item is passed along to another person as this represents another occasion for that person to be impressed The custom promotional item can even be shaped like any of the company’s products; for example, a tire company may have a paperweight shaped like a tire or a sporting goods company may use a baseball-shaped pen drive. Promotional items like wristbands have also been used with great effect to publicize charitable or sports events. A good thing is that if the item is useful the recipient will keep it with him for quite some time and be constantly reminded about the brand. Continue reading →

The success of a business depends on how well it can communicate with its potential customers. When the customers are not identified and in very large numbers across a large geographical spread, it is best to use mass media such as newspapers and television. When the advertising message is localized, billboards can be used with great effect but there is nothing quite like using promotional advertising products to leave a lasting impression on the minds of those who already are customers or have been identified to be potential customers. These promotional objects can be seen all around; a table calendar, a key chain, a pen or even a mouse pad with the brand imprinted on it. These products are highly useful and hence are retained by the recipients. This enables the brand name to continually achieve top-of-the-mind recall and is extremely advantageous in driving sales traffic in an unobtrusive way. Easy Budgetary Control Since the promotional items are intended to be distributed to specific target audiences, the quantities required can always be calculated well in advance. For example, if a date calendar with the company name is to be distributed to the existing customers who give good business, a list can be prepared and the requirement gauged. After a suitable calendar is identified, it may happen that the cost is a little higher than earlier anticipated. The list may then be revisited and the number appropriately cut down. Due to this flexibility, it is easy to budget your advertising spend. Since there is a huge assortment of promotional advertising products, it is also simple to choose items that fit into the budget. The wide variety also enables boredom to be kept at bay when the exercise is repeated year after year. However, it is important to make sure that the item is suitable both in terms of the business and customer profiles. Continue reading →