Display

If your company has a marketing plan, you are already ahead of the game: this is a vital but frequently neglected planning tool that can assist your company in achieving its objectives. However, if you want to take your marketing strategy to the next level, you need to include signage in your efforts. But wait, let's take a step back. Before we get into how to incorporate signs into your marketing strategy, it's a good idea to review what a marketing strategy is. A marketing strategy serves as a framework for your company's future advertising activities. It's a rough sketch of your advertising efforts, usually quarterly or yearly, for a given period. The marketing plan outlines how the organization expects to use various marketing initiatives to achieve financial or other company goals. Trade events, social media outreach, promotional materials, and signage are all possibilities. Continue reading →

Did you know? In the United States, billboards have the highest reach of all OOH advertising types, with over 80% of consumers reporting seeing a billboard ad. There were 343,106 billboards in the country in 2020, and this number increased to about 351 thousand in 2021. Outdoor advertising is an excellent approach to get your message to people where they live, work, and play. Unlike TV, radio, or print, outdoor media cannot be turned off or put away. Viewers cannot fast forward through an outdoor advertisement as it moves through their environment or enters the viewing range of strategically positioned displays, such as billboards. Consumers can change the channel, fast forward, or close the browser window on TV, radio, print, and the Internet. The last place where consumers do not influence ad placement is outside. Advertisers now have unparalleled power over how and where their ads are seen. Learning what outdoor advertising is and why it is essential for your business can help you enhance your marketing and sales efforts, whether you are a startup or an established company. Continue reading →

Display advertising is a method of attracting potential leads by using visuals such as photos and videos to advertise your brand, product, and services on networks such as websites, social media, and other digital platforms. Display advertising motivates viewers to perform a specific action, such as visiting a landing page and purchasing. Banner advertising is the most cost-effective method of...

Participating in a trade show and everything that goes along with it is one of the most difficult, yet lucrative, marketing moves you can make to promote your company and clientele. Trade fairs can produce a large number of leads and prospects for your company, as well as through guests who are likely to tell others about their experience. What...

Digital marketing has grown in popularity, but that doesn't mean that outdoor marketing has lost its ability to influence people. But, if that were the case, we wouldn't see any outdoor advertising any longer, would we? COVID-19 has pushed most brick-and-mortar firms to change their operations — and, in some cases, their products and services – in an instant. Outdoor...

Branding is essential for establishing your company's essence in the minds of current and potential clients. It's crucial to have good visibility if you want to succeed in business. Why is signage important for a business? Signs are a cost-effective and straightforward way to raise awareness of a physical store, special offers, and the types of items or services available...

Staying relevant is important for any business. Marketing strategies are how businesses can float and introduce their brand to new customers as well as retain old ones. The journey of new customers is long as driving them from awareness to getting them interested is the key. Though the Covi-19 pandemic has changed the way in which customers shop, offline channels...

The Covid-19 pandemic brought several changes in the marketing industry. With changing consumer behavior, there is an array of new possibilities. Thanks to technological advancements, there are new, effective ways to search, advertise, and market. Industries have transformed and changed how they operate. This has resulted in a dramatic shift in local marketing trends. Local marketing is witnessing enormous relevance...

The year 2020 spelled unprecedented troubles for retail and local marketers. Lockdowns, fear of the virus, and stumbling economy only added fuel to the flames. With vaccines rolling out, it is highly unlikely to witness the end of the pandemic as it is still early to make such predictions. Along with the pandemic, there is social unrest and massive shift to eCommerce and that means you – as a retail store owner looking to capture the local market – need significant planning in an uncertain Q1-Q2. In such an unpredictable environment, what can you do to keep the business alive and thriving for the whole of 2021? Are there any retail and local marketing trends that you should know in 2021? To help you sail through this unknown patch, we have the top retail and local marketing trends that you cannot afford to overlook in 2021. Continue reading →

The population is exploding and the land is running out. The available land and the construction cost fortunes and hence, renting or buying also costs fortunes. All this sounds familiar? Sure it does especially if you are hyped about starting a new business. Such a predicament! Now, you must be tackling the dire question – to invest in business or...