Small Business Promotional Items That Always Work!
Businesses, irrespective of shape and size, need promotional items to capture attention and get their message through. Promotional items are an effective way of advertising that has more reach as well as is more budget-friendly than other types of advertising channels. Promotional items help businesses in cutting their marketing budget while garnering attention from their targeted audience. For small businesses, brand awareness plays a crucial role in their long-term success. If people are not familiar with a brand’s name, its competitors will always retain an upper hand. A study concluded that more than 50 percent of small businesses fail within four years because of a lack of awareness. This is because small businesses tend to think that promotion items need to be flashy or expensive to make an impact on customers. To bust the myth around flashy or expensive promotional items, we have listed top promotional items, especially for small businesses. By taking advantage of these items, small businesses can surpass the limiting barrier of sales. Why invest in promotional items? Brands have been using promotional items as a cost-effective marketing strategy for decades. From startups to giants, businesses invest in promotional items as they are budget-friendly and good at attracting the eyes of passers-by. Also, we have noted some interesting stats about the use of promotional items:
- More than 90 per cent of customers can recall a brand’s message after seeing a promotional product
- 83 per cent of people like promotional items that have a strong advertising message
- People are more likely to do business with a brand when they see the brand’s promotional items more often
- Promotional items can draw 500 per cent referrals from customers
- Low-cost & effective marketing: There is an overwhelming cost to market products and small businesses often have limited or predefined marketing budgets. With inexpensive promotional items, small brands curb the expenses and divert the funds to other aspects
- Brand recognition: Brand recognition implies that customers can identify and differentiate a company from one another. Some best examples of brand recognition are KFC, Starbucks, McDonald’s, etc. The idea is to get customers to identify the company without a fuss.
- Business card: Promotional items have names, logos, contacts, addresses, email, etc., and hence, they also function as a business card. Seamlessly introduce the brand to customers with this subtle yet effective trick.
- Build loyalty: When customers start recognizing a brand, they will be frequenting the website or store. This builds loyalty as there is more interaction between customers and the brand. Not to mention, these customers will spread the word about a brand that they adore and bring their friends and family, thereby increasing sales.