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Tips for Creating Standout Trade Show Displays. 8 Creative Trade Show Swag Ideas.
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Banners are perennial favorites of advertisers and marketers. This traditional printed marketing tool is universally used indoors as well as outdoors to increase visibility. This convenient marketing tool could be hung or erected in open areas, displayed in exhibition halls, or erected on a retractable banner stand in front of your kiosk. Banners could be of varying sizes and mounted on different kinds of frames as per your exact requirement. Emergence of different kinds of banners Banners have undergone several changes over the years. Earlier, cotton, satin, organza and canvas were used extensively. These were replaced by nylon and polyester for their lighter weight and easier availability. Presently, vinyl banners are most popular and are used universally for all categories. Vinyl is light in weight, water resistant, easy to print on and convenient to erect and dismantle. These could also be stored over longer periods for subsequent use. Continue reading →
February 28 2014 -
Use personalized inflatable advertising products to make your product, service or brand more memorable. Inflatable advertising products are less expensive as compared to signs and billboards and they can also be reused for years and years. The 5 Best Benefits of using inflatable advertising materials are: Take them anywhere Make your brand memorable Visibility Can be used repeatedly Low cost Custom branded inflatable advertising is important for making people aware of your products/services and generating leads. Rev up your brand with our cutting-edge advertising inflatables! When it comes to promoting products and reflecting the brand image of a business, personalized advertising inflatables are distinct outdoor advertising methods that help you attract instant attention, gain higher visibility, increase footfall, and enliven your brand image. Inflatable Advertising Take them anywhere: With the help of inflatable advertising materials, you can promote your brand in those places where a conventional form of ads like billboards and leaflets are not that effective. For example, if there is a volleyball competition going at a nearby beach, you can create a giant inflatable product replica and install it at the venue to give your brand a huge exposure. As the advertising inflatable items don't get affected under bright sunlight or rain, you can use them in hot and humid conditions without any concern. Continue reading →
January 5 2014 -
A retractable banner display is one of the most inexpensive, yet popular ways of getting your business' message across to your target customers. They are eye-catching, affordable and easy to use. It takes about a minute to assemble a retractable banner and the same time to disassemble it. These look like the screens of film projectors. Retractable banners are often called roll-up banners as that is what they do. They have recoil mechanism that allows the advertisement to roll back to its case without any ado. This case helps protect the banner against any type of harm during transportation. All that you are required to do is reach the advertising venue, roll up the advertisement and hook it onto a stand. These kind of ads manage to grab the greatest attention, irrespective of where they are placed.
Its large surface can be printed with the logo of your company, photographs, artwork and text related to your business so that it grabs all the desired eyeballs. Continue reading →
December 8 2013 -
We may live in the age of internet and smart television, but when it comes to advertisements, outdoor displays have not lost their appeal yet. They have existed for hundreds of years and will exist in the future as well due to the major advantages they offer to marketers. In fact, over the past decades, outdoor display ads have evolved radically and help businesses promote their products and services in innovative ways. Earlier, there were only billboards and banners, but now you have flags, umbrellas, games, tents and much more. Let's try to understand the benefits you can enjoy by investing in outdoor displays. Outdoor Displays # Reach: Everyone talks about the reach of internet and television, but what they don't tell you is that millions of people around the world don't have access to the marvels of ultramodern technology. Therefore, if you give ads on web and TV only, you are actually missing the opportunity to grab the attention of millions. On the other hand, outdoor displays can be viewed by anyone and everyone. Whether you are targeting the upper strata of the society or the lower middle class, nobody can miss a promotional flag or banner, because unlike TV and internet, viewers don't need to pay anything to watch the ads. Continue reading →
November 21 2013 -
Trade shows are great platforms for showing off your product to visitors and potential consumers. It is an opportunity to showcase your products or services to dignitaries and industry leaders. Trade show advertising is thus aimed at increasing market visibility and reaching out to prospective buyers simultaneously. For this reason, a trade show is always attended by leading industrialists, business houses, bureaucrats, accomplished professionals, and general visitors. Participation is often of the highest standards and even involves global companies. Trade show advertising The opportunities for advertising at these trade fairs are great considering the options available. These are usually held in locations that have both open and closed areas for exhibition. Generally, discussions, buyer-seller meets and presentations are restricted indoors while stalls, kiosks and galleries are organized outdoors. Taking both indoor and outdoor areas, the scope of trade show advertising is immense. There is enough scope for using wind flags, outdoor inflatables, digital banners, tents, kiosks and umbrellas for publicity. For indoors, pamphlets, flyers, brochures and catalogues are perfect. Thus, a trade show opens up a great opportunity for advertisers and marketers. Continue reading →
October 9 2013 -
A custom banner stand is considered to be one of the most effective forms of advertisement today. Banner stands are commonly found in trade shows, exhibitions and displays. You can choose your banner stands depending on the location you want to place them and convey what you want to your target consumers. The main aim of any business is to sell more and more products and services. Banner stands form an effective way to attract more and more customers so that you get to sell more products and services. Depending on your target customer, you need to decide where you want to place your banners so that more people are attracted to your ad. Continue reading →
August 20 2013