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Display advertising is a method of attracting potential leads by using visuals such as photos and videos to advertise your brand, product, and services on networks such as websites, social media, and other digital platforms. Display advertising motivates viewers to perform a specific action, such as visiting a landing page and purchasing. Banner advertising is the most cost-effective method of...

Marketing and promotional products are the most important and crucial part of a brand or business and office and lobby signs are the first impressions your company makes in front of a potential client or customer. They can make or break your image since first impressions are always the strongest. Having up-to-date office and lobby signs then becomes critical. Since...

Customers are the lifeline of your business. Therefore, you have to keep growing and nurturing your customer base. Lead generation and customer retention are the key factors for your business. maximizing customers’ lifetime is crucial because these customers can bring you more business. Think of this process as free marketing from the customers’ end. Word of mouth is a powerful marketing tool even in the digital era. Hence, the more you value your customers, the more they will be loyal to your brand and promote your business to their friends and family. One of the vital aspects of increasing your customer base is to stay in contact with your potential and existing customers. This shows that you value them. As a result, you significantly boost your retention and build a loyal customer base. Continue reading →

The Covid-19 pandemic brought several changes in the marketing industry. With changing consumer behavior, there is an array of new possibilities. Thanks to technological advancements, there are new, effective ways to search, advertise, and market. Industries have transformed and changed how they operate. This has resulted in a dramatic shift in local marketing trends. Local marketing is witnessing enormous relevance...

Food trucks have been around for quite a while now. The industry has seen drastic expansion, becoming a multi-billion-dollar restaurant niche. Thanks to food trucks’ mobility and less space requirement, they are appearing in densely populated areas or on streets where there is high traffic. Food truck owners enjoy the company of millennials who like street food more and hence, the industry’s growth is expected to increase in the coming years. Continue reading →

Your business thrives when customers find your brand. For gaining traction, you need advertisements to promote your business and be visible to your target audience. With a plethora of advertising tools, getting the right tools take research and experimentation because the advertising niche has changed drastically in recent years. With the emergence of digital platforms, advertising migrated to the online...

Your indoor mall store success depends on how you attract your target audience and maximize foot traffic in your shop. But foot traffic is not all as you need these people to buy from you. Now you need strategies that attract and make people buy from your brand. Why buying experience is important? These days, people are rarely looking forward to the next purchase. Shoppers want an exclusive shopping experience. With insights and plans, you can design a number of ways to entertain shoppers, thereby augmenting their shopping experience. In short, you need to focus more on experience than your products or services. You already have a great asset to offer an experience – your store. You can combine the simple act of buying products and turn them into a living experience for your customers. When they live through an unforgettable experience, these people will advertise your products and services for free. Word of mouth marketing is still the biggest source of advertising. By offering an experience of a lifetime, you are promoting your brand via word of mouth for free. Continue reading →

2021 is going to see ripples from the pandemic and there is no changing it. Consumer behavior is another aspect you need to be worried about as it will never go back to what it was before the pandemic. This certainly has changed the strategies for branding and marketing in 2021. Covid19 pandemic or no, the aim of marketing should always be personally adding value to your customers by efficiently saving time, scaling up, and keeping day-to-day activities on priority. With changing technology and new guidelines, you will need preparation to tackle marketing as the year progresses. Local marketing this year can help your business if you optimize your website and online advertising as much as marketing hacks we are going to tell you. This enables you to drive foot traffic and augment your brand awareness in the regions. To put it simply, you need to employ various channels to generate business this year. And what could be better than combining offline and online marketing strategies to bag the best results? This article focuses on offline marketing hacks you can use in 2021, but here are some online hacks you can put to good use. Continue reading →

The year 2020 spelled unprecedented troubles for retail and local marketers. Lockdowns, fear of the virus, and stumbling economy only added fuel to the flames. With vaccines rolling out, it is highly unlikely to witness the end of the pandemic as it is still early to make such predictions. Along with the pandemic, there is social unrest and massive shift to eCommerce and that means you – as a retail store owner looking to capture the local market – need significant planning in an uncertain Q1-Q2. In such an unpredictable environment, what can you do to keep the business alive and thriving for the whole of 2021? Are there any retail and local marketing trends that you should know in 2021? To help you sail through this unknown patch, we have the top retail and local marketing trends that you cannot afford to overlook in 2021. Continue reading →

Businesses, irrespective of shape and size, need promotional items to capture attention and get their message through. Promotional items are an effective way of advertising that has more reach as well as is more budget-friendly than other types of advertising channels. Promotional items help businesses in cutting their marketing budget while garnering attention from their targeted audience. For small businesses, brand awareness plays a crucial role in their long-term success. If people are not familiar with a brand’s name, its competitors will always retain an upper hand. A study concluded that more than 50 percent of small businesses fail within four years because of a lack of awareness. This is because small businesses tend to think that promotion items need to be flashy or expensive to make an impact on customers. To bust the myth around flashy or expensive promotional items, we have listed top promotional items, especially for small businesses. By taking advantage of these items, small businesses can surpass the limiting barrier of sales. Why invest in promotional items? Continue reading →