Digital strategies like Google ads, Instagram campaigns, and TikTok trends in today’s marketing landscape dominate to a great extent. No doubt that today, businesses are allocating increasingly large portions of their budgets to digital advertising, all for good reason. 

Digital advertisements provide scalability, thorough tracking, and effective targeting. But can we say that we are passing up a significant, complementary opportunity in our haste to fully commit to digital?

Physical Advertising: The Overlooked Power Player

Custom flags, banners, tents, and signage are examples of physical advertising that offers consistent, on-location exposure. In contrast to digital advertisements that require ongoing spend to be active, physical displays are an initial expenditure that consistently promotes your business. Physical advertising may help develop a well-rounded, multifaceted marketing plan that optimises both immediate engagement and long-term brand reinforcement when combined with a strong internet presence.

Understanding True CPM (Cost Per Thousand Impressions)

Let’s look at the real costs:

  • Google Display Network: ~$3–$7 per thousand impressions, depending on targeting

  • Instagram Ads: ~$5–$12 per thousand impressions across most industries

  • Custom Printed Flag: ~$0.30–$0.50 per thousand impressions, with continuous exposure and no additional spend

This is definitely not a typo, physical advertising can deliver a dramatically lower CPM compared to digital channels.

A Practical Example: Real-World Numbers

Imagine investing $150 into a custom-printed flag placed at a moderately busy location, with around 3,000 meaningful views per day.

Over six months, that flag would generate more than 500,000 impressions—without a single additional dollar spent after the initial purchase.

While digital impressions provide dynamic targeting and detailed analytics, physical advertising offers unmatched longevity and cost-efficiency. It's brand reinforcement that works 24/7, rain or shine.

Why Choose Above All Advertising, Inc.?

When you invest in physical marketing, choosing the right partner is critical. Here’s why businesses trust Above All Advertising, Inc.:

  • Diverse Product Selection: Flags, banners, tents, signage, and more, tailored for various industries and environments.

  • Competitive Pricing: Clear, transparent costs with no hidden fees.

  • Customization Options: Full alignment with your brand’s look, feel, and messaging.

  • Experience You Can Trust: We've supported businesses from local shops to national retail chains across multiple industries.

We specialize in creating solutions that amplify brand presence beyond the screen.

Smart Marketing Is Diversified Marketing

The most successful marketers are aware that no one channel can fulfil all of their needs. A multifaceted approach that makes use of both physical presence and digital accuracy is the key to success. Physical advertising isn't only outdated; it's a clever and economical approach to make sure your brand is noticed in the real world on a regular basis.

Ready to Maximize Your Marketing ROI?

It's time to reconsider how much you spend on advertising. Move your money such that your visibility soars and your CPM drastically drops. 

For a free consultation on how physical advertising might enhance your marketing approach, get in touch with us right now.