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This entry was posted on January 25, 2017.
Have you ever considered buying an outdoor tent? Simple to construct and emblazoned with your logo, an outdoor tent can be a powerful marketing tool and a way to increase sales both on your business site and by bringing your business to outdoor markets. Buying an outdoor tent requires an investment, it’s true, but it is one on which you can potentially see great returns in sales, marketing, and general exposure to your business. To make sure that you make the most sound investment for your company, take a few minutes to consider these 10 things before buying an outdoor tent.
Buying an outdoor tent requires an investment, it’s true, but it is one on which you can potentially see great returns in sales, marketing, and general exposure to your business. To make sure that you make the most sound investment for your company, take a few minutes to consider these 10 things before buying an outdoor tent.
(Source: Above All Advertising)
Before talking about what to consider when buying an outdoor tent, let’s briefly discuss what an outdoor tent is, exactly. Many people will think of a simple, farmer’s market style tent; while this is absolutely an outdoor tent, it’s far from the only type. Outdoor tents can include a much wider variety of products which can be tailored to your business, ranging from pop-up tents in sizes from a modest walk-up to huge version suitable for large events, to inflatable Show Shells to eye-catching Spider Tents. You can browse the robust offerings on the Above All Advertising site.
Now that you’ve got an idea of some of the different outdoor tent options, here are some important questions to ask yourself before making the investment. These can help you make the best purchase for your business.
Will your tent be set up in your business’s parking lot, or will it be set up at trade fairs and street markets across the region? Considering the location of your tent can help you decide on which option is right for you. For instance, if the tent will be set up in your own place of business where you have freedom to set up as large and in whatever style you like, the options are more open; if you have to adhere to style and size guidelines to set it up in other places, keep that in mind.
Is your tent going to remain in one place and only be taken down and re-set up on occasion, or will it be assembled and disassembled on a weekly basis? If your tent requires frequent setup, it may be beneficial to choose a model that is on the simpler side to assemble, so that you can spend more time selling.(Source: Above All Advertising)
Will your tent need to be shipped to various locations? If so, be sure to check out the dimensions of the unassembled tent, so that you can decide if the weight and size is going to be financially viable in that way. Some tents pack up smaller and lighter than others; each item’s includes this information.
Will your tent be used at events or street fairs where you are renting a space? If so, you will probably have to adhere to size and height restrictions. Be sure to reach out to the market organizers and find out any restrictions before buying a tent: you don’t want to buy a beautiful tent only to find that it is two feet too wide for the show.
Do you want your tent to be a neutral selling ground where you can fit in with other tents in an event? Or do you want something flashy and eye-catching? If you want a more uniform look, a more basic pop-up tent might be a better choice, whereas if you really want to catch people’s eyes, a specialty tent such as a canopied Action Tent might be a great choice for you.
(Source: Above All Advertising)
Sun, wind, rain: all of these can take a toll on your tent. If possible, consider where and when you will be setting up your tent and try to choose an option best suited to those elements. For instance, if you live in a hot and muggy climate, a show shell might get too hot, and an option with open walls might be a better choice. If you anticipate rain, you’ll want a tent with more coverage that will protect you and any products or ad materials you have on display.
(Source: Above All Advertising)
Will your tent be used as a place to hand out business cards and flyers, or do you want it to be a safe cover for cars you’re selling? Consider the use of your tent; this can help you choose the right outdoor tent. For instance, if you want maximum space open so that people can enter your tent from multiple sides, consider an option with open walls.
Is it going to be one person responsible for setting up the tent, or will there be multiple people around to assist with setup? Some tents are easy to set up solo, whereas others benefit from having 2 or more people. On the Above All Advertising site, each tent listing has an FAQ section where it is noted whether or not this tent is suitable for set-up by just one person.
When setting up a tent outdoors, you’ll need to set up weights or tethered straps to keep the tent from blowing away. Be sure to evaluate what the requirements will be for the type of tent you’re interested to make sure that it will work in the setting in which you’d like to display your tent.
If you are selling out of your tent, you want to be sure that your tent is high enough that people can stand under it, and large enough to accommodate whatever it is you are selling and allow people room to approach.
Conclusion: These considerations don’t take up too much of your time, but they can be of huge assistance when you’re investing in an outdoor tent. By taking the time to take stock of your needs and goals for an outdoor tent, you’ll be well on your way to making the best investment for your business.
How would you use an outdoor tent?