Trade shows can provide excellent opportunities for networking, advertising, and increasing sales for just about any type of company. Of course, to get the most out of your trade show, you’ve got to make sure that your booth is enticing and professional.
When it comes to creating a dynamic and engaging
trade show display, you should consider incorporating a trade show wall. Wall displays are available in a number of different sizes and shapes, and can truly transform your booth into an elegant and professional satellite location for your business. But which type of trade show wall is right for you and your company? With so many options available, it can be hard to know which one to choose. The good news is that there is no wrong answer. However, by asking yourself these questions, it may help you zero in on the option that is just right for your company.
How much space will you have?
With most trade shows, you will have an idea of your booth’s placement and size well before the day of the event. This allows you to make the best decisions when choosing display elements which will fit in and properly fill out your display area.
A
custom printed flat back wall can be a great choice for trade show booths of any size, because it is available in a number of different sizes, from an eye-catching 8 by 8 feet which comfortably fits into a modestly sized booth to sizes as large as 20 feet long by 8 feet high to make a huge impact in a larger space.
Choosing displays that will adequately fill out but not cramp your display space can help you decide on which is the best wall for your company’s trade show booth!
What sort of style are you going for?
A display wall can be many things to many people. Sometimes, you want it to go relatively unnoticed, providing an eye-catching backdrop but not much more. Other times, you want a display unit which will be appealing in and of itself, acting as a conversation starter and a customer lure.
If the latter situation sounds like you, then you’ll definitely want to go for one of the more creative back wall displays. The
Personalized Display Mate (pictured at the top of the post), for example, offers a highly customized display wall which can be created to your unique specifications, so that you’ll stand out in the crowd. Another great option might be the
InstaFab Curved Wall, which looks unique in shape and makes any graphics stand out even more.
What sort of transportation is required?
Typically, every trade show will involve transportation of some kind to get our display elements to the trade show floor. This might be by car/van, or it might involve shipping items or packing up a crate which will be on the floor of the show when you arrive.
At Above All Advertising, we always create displays which are easily packed and transportable; in many cases, they will come with specific carrying cases. Reviewing what your transportation needs might be and looking into the specs for the packaging sizes for your chosen display can help streamline your setup and make trade shows more efficient.
Will you have support for set-up?
All of the display walls at Above All Advertising are specifically engineered for simple setup. However, some require more assembly than others. Some wall displays can be installed in minutes by a single person. Other walls may require two people for setup. Because of this, knowing how many employees and how much manpower will be in place can be helpful.
If you frequently display at low-key events where a single employee is responsible for setup and manning the booth, you may want to choose a simpler unit than if you have five or six (or more) employees on site. Choose a display wall that suits your company’s specific needs!
What type of graphics would you like to display?
The style of graphics you’d like to display can help you decide which type of display wall will work best for your company.
For instance, if you want to have individual wall-like panels to stand behind different products, you might consider printing up a small series of
retractable banners, which when placed side by side, can create a pretty patchwork of a wall.
If you want to have one jumbo graphic, or perhaps your logo in super size, then a wider wall surface, such as an
InstaFab straight back wall, available in a number of different sizes, might be worth looking into.
What appeals to you?
It’s important to consider potential display walls on an instinctual or gut level, too. As you look through the many display wall options available in the Above All Advertising online catalog, try to picture your company’s graphics gracing various types of signs. Which ones feel best? What appeals to you visually?
Often, your first instinct is well worth your attention. If a particular style appeals to you, then you can use it as a starting point to build the perfect display, designing your booth around that particular wall. A display wall can be a very versatile item, and is designed for long-term use. It’s important to invest in one that you really feel good about and which will fill you with confidence every time you display.
Conclusion: Display walls can really make your trade show booth pop and attract attention. By taking the time to choose the most appropriate display wall for your company’s style and needs, you’ll be investing in a powerful sales tool which will garner you more attention at trade fairs. More attention at trade fairs means more potential customers; over time, this can add up to increased sales and improved business. So take the time to choose the right display wall for you!
What type of display wall appeals to you? 
