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This entry was posted on April 25, 2017.
Branded furniture is a creative and innovative way to improve your company’s brand recognition and further your advertising and marketing efforts. But with so many different options available, from director’s chairs to bean bags to photo cubes, which type is right for your company?
While there isn’t necessarily a right or wrong answer, asking yourself some key questions can help you decide which type of branded furniture will best suit the needs of your specific and unique business and help you further your goals. Ask yourself these key questions before investing in branded furniture so that you can make the best decision for your company!
How you intend on using the branded furniture to help attain your goals can help you make some logistical choices. For instance, if you are displaying your furniture in a trade show booth, you’ll want to be sure to choose branded furniture that packs and ships easily and inexpensively. If displaying in a large casual common area, an eye catching option like a Design-Air Rocker might be the direction for you.
On the other hand, if you want to stay more traditional, you may decide to choose customized chair wraps, which can be fitted to standard chairs and can make an equally powerful but more businesslike statement.
For smaller quantities or one-offs, you might want to look into items which have smaller production runs available, such as our photo cubes.
However, if you want to go a little bit more creative and include more involved imagery that might require more of a “canvas”, options like a blow up stool, photo cube, or customized bean bag can provide more surface area so that you can include photos or more information about a product or service or some cool aspect of your company.
For example, an option like a customized inflatable chair can be appropriate for outdoor settings and can create a playful vibe for events by the beach or that might be more of a party setting. On the other hand, if you’re providing seating in a retail store, you might want a more comfortable option like our Design-Air couch can provide a more static seating surface that still allows you the flexibility to assemble and disassemble quickly.
Inflatable furniture options are great for transit distances both large and small in that they are lightweight and can be carried from place to place easily by employees. Since they can be deflated as well, they are an easy and fairly lightweight option for if you need to ship or transport the furniture for events.
Take some time to browse the branded furniture offerings on Above All Advertising just to see what appeals to you. Go with your gut. Do you like the classic shape of director’s chairs? Or do you like the space-age look of some of the inflatable furniture? Or do you like the casual coolness of bean bag chairs? Often, what hits you right away will be the best and most appropriate choice for your company. Listen to those first impressions!
Conclusion: Branded furniture can offer a lot to your company in terms of increasing your advertising reach. By asking yourself these eight simple questions, you’ll be in a better position to choose the perfect option for you and your company.
Have you ever used branded furniture in your advertising efforts?