This is the age of in-your-face marketing and so, you have to make use of multiple avenues to promote your products or services. Gone are the days when a customary advertisement in print and electronic media was enough to attract customers’ attention and thereby trigger sales. Now, you have to walk that extra mile or do something out-of-the-box to get heard or noticed. Promotional marketing has undergone a huge transformation in the last few years, with several new and interesting avenues of advertisement coming up and gaining ground steadily. One such technique is indirect promotion.
This can be best illustrated with the help of an example. If you have visited any relative or friend’s house of late, you must have come across those useful classic bean bag chairs in some homes at least, if not all. Did you notice them carefully? If you have, you must have seen a company’s name mentioned prominently, not necessarily of the manufacturer of those bean bags. It may be of a fitness center or a toy shop. What does it signify? It suggests that the concerned company has chosen it to promote their goods or services. This is nothing but indirect marketing which can be very helpful, particularly in the present scenario when competition is so stiff. Continue reading →
