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With rising competition and the growing open market, it is important to make sure that your brand is ‘seen’ in the true sense. It is difficult enough to find the right name for your business that will stand out and not clash with others, but now the challenge is beyond names. Business is growing vertically and horizontally. So, your campaigning ideas need to be more horizontal as well. While the movement is important to expand the reach of your business, it is imperative to make the promotion more portable. Continue reading →