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If your company has a marketing plan, then you’re ahead of the game: this is a powerful yet often overlooked planning tool which can help your company reach its goals. However, to really take your marketing plan one step further, you should make sure to incorporate signage in your efforts.
But wait: let’s back up. Before we talk about how to incorporate signage into your marketing plan, it may be helpful to offer a refresher on what a marketing plan actually is. A marketing plan is like your company’s blueprint for upcoming advertising efforts. It’s like a sort of outline or rough sketch of what your advertising efforts are going to be for a specific period of time, usually on a quarterly or yearly basis. The marketing plan details how the company intends to reach either financial or other company goals by employing various marketing efforts. These might include trade shows, social media outreach, advertising materials, and the subject of this post, signage. Continue reading
When it comes to promotion, the more eyes exposed to your logo or advertisement, the better. Printing your logo or advertisement on a vehicle is a brilliant way to show your business and services offered to the world. Not only will it catch people’s eyes on the road, acting as a moving billboard, but even when the vehicle is parked, it can act as promotional item even while you shop or run errands. You never know when someone who needs your service will see your vehicle and reach out!
Venturing into vehicle printing can seem intimidating to some, so this post is intended to inform you about some of the effective ways in which this advertising method can be used to promote your business. From all-over vehicle printing to low-commitment removable magnets featuring your logo, there’s a vehicle printing option for just about every style and budget. Continue reading
The more visible your food truck is, the greater the amount of traffic it will experience; and thus, higher its sales revenue. Visibility and repetition are the two important factors to advertising success. Here are 5 unique advertising solutions that will make your food truck stand out from the crowd.
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Vehicles are such a huge part of our everyday life; it’s common for every family to have at least one car. With everyone’s busy schedule, it’s important to advertise where consumers are. One of the best ways to advertise is use everyday items, such as vehicle graphics, to your advantage.
Companies all around are taking their cars, trucks, and vans and displaying them with their companies’ advertisements. Driving down the street you will see several different types of advertisements specially designed for cars. You will see Vehicle Wraps, Vehicle Magnets, Custom Car Covers, and Tailgate Stands. Each one has a different purpose and use. Continue reading
The concept of stylizing vehicles custom car graphics has always been there for decades. In fact, it has always been one of the most accepted and popular ways of helping a vehicle stand out in a crowd of other vehicles. However, since its inception way back in the late 1800s, the trend has come a long way and has changed a lot in form as well as mode of expression. Today, this art is being presented in an altogether new and changed style, with a lot of details and sophistication that were hitherto unknown. It is here, where this mode of art has virtually superseded other forms of creativity of this genre. The technological innovations in stylizing vehicles has had its impact on this trend, paving the way to develop high quality and durable materials. This has made this art even more long lasting and durable enough to brave the natural elements without showing any signs of deterioration whatsoever.
Materials that are used in modern car graphics mainly include high quality vinyl and a specially crafted UV or laminated coating that helps the graphics from fading or peeling off with time. It is due to these high quality materials that the car graphics of today at times last for as long as 7 to 8 years, if not more! There are various types of car graphics available today. One is the Peel-and-stick variety, while the other is water-slide. The term, ‘Peel-and-Stick variety’ is self-explanatory, where the material has a glue on one side, covered by a guard, which needs to be peeled off before the sticker can be pasted on the surface of the vehicle. The other variety of stylizing vehicles with the water-slide type, needs the decal to be dipped in water, so as to slacken the glue that holds the graphics in its place, before the sticker can be pasted on the surface of the vehicle. Continue reading
Custom truck wraps are a very effective strategy for marketing. It is a form of advertising that is sure to get you more band for your buck. Wondering why? Well, the answer is with truck or other custom truck wraps, you need to invest just once and then your business will keep on getting exposure for as long as the vehicle is used. Great, isn't it? Just one time investment and an indefinite period of advertisement. Are you thinking that the ad may wear out? Do not worry because such ads stay absolutely intact for at least 5 years on an average, meaning your investment will continue paying you for the next five years at least.
Advertising on vehicles also makes a great first impression, striking the mind of your target audience like you want. In fact, it is one of the best ways to have a memorable ad campaign for spreading the message of your business. Continue reading
Along with the traditional advertising methods, modern methods are adopted by companies and organizations. One way of promotion, is using custom vehicle wraps. This is a highly innovative and successful method as well. When publicity is done via vehicles in a proper manner, it can yield profitable results in less time using custom vehicle wraps. Advertising is one of the most important parts of any business. The main motto of advertising is to reach out to large numbers of people and we have many alternative methods for vehicle advertising. This is the reason why many companies and organizations are using this kind of marketing method for their products and services.
If you are new to the idea of vehicle advertising via custom wraps, then here is some brief information. Advertising with automobile wrapping makes advertising mobile and helps in reaching out to more numbers of people. People can see the advertisement wherever the vehicle goes. Therefore, it is easier and quicker to build a brand identity with this kind of advertising. Continue reading