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The Covid-19 pandemic brought several changes in the marketing industry. With changing consumer behavior, there is an array of new possibilities. Thanks to technological advancements, there are new, effective ways to search, advertise, and market. Industries have transformed and changed how they operate. This has resulted in a dramatic shift in local marketing trends. Local marketing is witnessing enormous relevance...
Your indoor mall store success depends on how you attract your target audience and maximize foot traffic in your shop. But foot traffic is not all as you need these people to buy from you. Now you need strategies that attract and make people buy from your brand. Why buying experience is important? These days, people are rarely looking forward to the next purchase. Shoppers want an exclusive shopping experience. With insights and plans, you can design a number of ways to entertain shoppers, thereby augmenting their shopping experience. In short, you need to focus more on experience than your products or services. You already have a great asset to offer an experience – your store. You can combine the simple act of buying products and turn them into a living experience for your customers. When they live through an unforgettable experience, these people will advertise your products and services for free. Word of mouth marketing is still the biggest source of advertising. By offering an experience of a lifetime, you are promoting your brand via word of mouth for free. Continue reading →