As the Coronavirus tightens its grip over the world, most of the entrepreneurs & business owners are finding themselves in a pinch. There is no telling when this situation will disappear & the world will be back to being ‘normal’ again. With the businesses all over taking a massive hit, making sure your business doesn’t just survive, but thrives during these tough times is something every business owner aims to achieve!
With that being said, here are 5 products that are crafted to help your business stay ahead during the COVID-19 pandemic - Continue reading →
With rising competition and the growing open market, it is important to make sure that your brand is ‘seen’ in the true sense. It is difficult enough to find the right name for your business that will stand out and not clash with others, but now the challenge is beyond names.
Business is growing vertically and horizontally. So, your campaigning ideas need to be more horizontal as well. While the movement is important to expand the reach of your business, it is imperative to make the promotion more portable. Continue reading →
Whether you realize it or not, your marketing efforts are a huge contributor to your company’s success.
Marketing is the process by which you introduce and promote your company’s product or service to potential customers. It can cover a broad range of promotional items and techniques. For instance, on a simple and tactile level, marketing might include the sign you have outside of your business door. On a more elaborate level, marketing includes email campaigns, advertising, and even things like trade show displays.
Perhaps because of its broad and wide-reaching definition, marketing can seem forbidding to many business owners. But by brushing up on just a few marketing basics as detailed below, you’ll be able to make proactive steps toward marketing your company in the most effective way possible. Continue reading →
Take a moment to really think about this question. How does your business use promotional items? For many a business, customized or branded items or promotional aids are relegated for use at trade shows or special events. This is, of course, a good thing: promotional items are proven to help boost sales and nab interest at special events. But the fact is, special events are only a small part of doing business. Promotional items can truly be employed all year long, and can be used to attract and retain customers on a daily basis.
This begs the question: how can you use promotional items as part of your everyday marketing efforts? Here are just six easy ways to use promotional items for marketing your business on a day to day basis. These open-ended ideas can be applied to many different types of businesses. Continue reading →
When it comes down to it, the point of promotional aids and advertising materials is to get noticed. What better way to illuminate your business (literally) than by incorporating LED lighting into your advertising efforts?
In recent years, LED lighting has emerged as one of the most innovative methods of creating eye-catching promotional aids and signage. It’s hard to ignore the beautiful bright lights and stunning visual appeal that LED lighting can add to your advertising efforts. Are you curious about LED? If so, you’ve come to the right place. Here, we’ll delve into the world of LED lighting as used in promotional aids. We’ll start with an explanation of what it is, and then explore five unique promotional aids from the Above All Advertising collection which employ LED lighting. Continue reading →
Regardless of size, style, and location, every company wants to increase and improve their business. No matter what your company’s specific goals might include, promotional items can play a huge part in helping your company reach them.
While promotional items can help your company grow in many obvious ways, some are less expected. To help boost your creativity and get you thinking outside of the box, here are seven unexpected ways in which promotional items can increase your business. Continue reading →
Whether it’s an outdoor sign to indicate your location, an advertising inflatable to grab attention, or custom printed items to offer to customers at trade shows, advertising materials are vital to every business. However, with so many options available, selecting the advertising materials that are best for your business can sometimes prove challenging.
Whether you’re thinking big or starting small, these ten questions can help you make the right decision about which advertising materials are right for you. Ask yourself these things as you consider different advertising and promotional options; the answers can help direct you toward the products that will best help you reach your goals and increase your business. Continue reading →
Trade shows are specifically designed to bring consumers and producers together. Consumers attend in hopes of discovering new providers of products or services; companies showcase their offerings in hopes of gaining more customers and overall increased business. As a business owner, they offer an inimitable opportunity to promote your products or services to a wider audience.
However, the hard fact is that trade shows are competitive. With so many companies competing for the same consumers’ attention, you have to work hard to make an impression. But once you’ve gotten the customer’s attention, how do you actually make them place an order? Continue reading →
Branding is the process of creating a name, imagery, and identity for your company and products or services. Branding works hand in hand with advertising and marketing campaigns to establish and keep your company fresh in customer’s minds. Branding is part of how you attract new customers, and how you retain existing customers.
As a business owner, you probably already know how important branding is for your company. You probably also know that to create a logo or tagline and call it good isn’t quite enough to create the desired effect of attracting and retaining customers. You need to apply your branding in creative ways to make it engaging and accessible. Here, we’ll discuss 7 easy ways to reflect and enhance your branding by using advertising materials. These open-ended ideas are well suited for companies of all sizes, and can be adapted to suit your unique needs. Continue reading →
It’s no secret that promotional aids can provide creative marketing solutions for companies of all sizes. For years, promotional aids such as tote bags, beverage holders of all shapes and sizes, and t-shirts have been helping spread the word about companies to the greater public.
However, sometimes you need to think outside of the box to stand out. While the aforementioned promotional aids are always great choices, if you’re looking for a new and different way to really wow customers, consider one of these eight unexpected and creative promotional aids. From magnetic floating displays to kites and even paddle boards, Above All Advertising offers promotional aids that are bound to make customers take notice and improve your branding. Continue reading →