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Digital marketing has grown in popularity, but that doesn't mean that outdoor marketing has lost its ability to influence people. But, if that were the case, we wouldn't see any outdoor advertising any longer, would we? COVID-19 has pushed most brick-and-mortar firms to change their operations — and, in some cases, their products and services – in an instant. Outdoor...

Branding is essential for establishing your company's essence in the minds of current and potential clients. It's crucial to have good visibility if you want to succeed in business. Why is signage important for a business? Signs are a cost-effective and straightforward way to raise awareness of a physical store, special offers, and the types of items or services available...

Your business thrives when customers find your brand. For gaining traction, you need advertisements to promote your business and be visible to your target audience. With a plethora of advertising tools, getting the right tools take research and experimentation because the advertising niche has changed drastically in recent years. With the emergence of digital platforms, advertising migrated to the online...

2021 is going to see ripples from the pandemic and there is no changing it. Consumer behavior is another aspect you need to be worried about as it will never go back to what it was before the pandemic. This certainly has changed the strategies for branding and marketing in 2021. Covid19 pandemic or no, the aim of marketing should always be personally adding value to your customers by efficiently saving time, scaling up, and keeping day-to-day activities on priority. With changing technology and new guidelines, you will need preparation to tackle marketing as the year progresses. Local marketing this year can help your business if you optimize your website and online advertising as much as marketing hacks we are going to tell you. This enables you to drive foot traffic and augment your brand awareness in the regions. To put it simply, you need to employ various channels to generate business this year. And what could be better than combining offline and online marketing strategies to bag the best results? This article focuses on offline marketing hacks you can use in 2021, but here are some online hacks you can put to good use. Continue reading →

The year 2020 spelled unprecedented troubles for retail and local marketers. Lockdowns, fear of the virus, and stumbling economy only added fuel to the flames. With vaccines rolling out, it is highly unlikely to witness the end of the pandemic as it is still early to make such predictions. Along with the pandemic, there is social unrest and massive shift to eCommerce and that means you – as a retail store owner looking to capture the local market – need significant planning in an uncertain Q1-Q2. In such an unpredictable environment, what can you do to keep the business alive and thriving for the whole of 2021? Are there any retail and local marketing trends that you should know in 2021? To help you sail through this unknown patch, we have the top retail and local marketing trends that you cannot afford to overlook in 2021. Continue reading →

Businesses, irrespective of shape and size, need promotional items to capture attention and get their message through. Promotional items are an effective way of advertising that has more reach as well as is more budget-friendly than other types of advertising channels. Promotional items help businesses in cutting their marketing budget while garnering attention from their targeted audience. For small businesses, brand awareness plays a crucial role in their long-term success. If people are not familiar with a brand’s name, its competitors will always retain an upper hand. A study concluded that more than 50 percent of small businesses fail within four years because of a lack of awareness. This is because small businesses tend to think that promotion items need to be flashy or expensive to make an impact on customers. To bust the myth around flashy or expensive promotional items, we have listed top promotional items, especially for small businesses. By taking advantage of these items, small businesses can surpass the limiting barrier of sales. Why invest in promotional items? Continue reading →

Most restaurants have always been on a tight budget, especially in marketing and advertising. It was not surprising to be budget-challenged before the Covid19 pandemic hit the world. The restaurant industry was among one of the worst-hit industries in the world. The problem for those tasked with increasing footfall and the sale got only worse. There can be no question that the restaurant industry faced severe challenges. And with the new year, the industry is engaged in adapting to new changes and challenges. From limited customer seating to the behavioural changes in customers, restaurants are having a hard time. Your restaurant must follow health protocols. At the same time, you also need to look for ways to increase footfall and sales. In such a sticky situation, promotion is your best bet. After all, who does not like incentives? Well, technically, incentives are one of the ways. In 2021, you need to go beyond measures to keep your customers interested and engaged with your brand. This is, of course, a short-term challenge as vaccines are making headlines. It won’t be long before customers open their stringed purses and you can breathe easily, and outlast the cold winter months. When spring comes, your restaurant must be ready for sales, and to achieve that, you must invest in promoting your restaurant right now. Continue reading →

Covid19 has made several businesses grapple for survival. All the big plans and dreams went down the drain. Across geography, businesses are closing daily. It simply doesn’t matter if a business was decades old or an early start-up. The situation is dire, unpredictable. And we can all agree on this point – 2020, what a year! Reluctantly but surely. Businesses entered into 2020 with optimistic outlooks and how it turned out well, as they say, the rest is history. As this stormy year is closing to an end, you might be clouded by worries and anxieties. After all, you need to figure out how to stay afloat in the coming year. Continue reading →