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This entry was posted on March 28, 2014.
Business promotion is the key to attract potential customers and companies use different tools and techniques to grab the attention of customers. There are mainly two types of marketing techniques-online and offline. Online marketing is gaining huge popularity these days and more and more people are using computers, smartphones and tabs, but when it comes to memorability, you need to invest in offline marketing. A dynamic ad lasts only for 30 seconds, but a billboard stays at the same spot for several months. So, the question is, how should you promote your business? Brochures and banner ads are outdated and used by many advertisers. If you want to try something unique, then advertising inflatables are your ideal solution. Inflatable advertising items are large, flaunt a unique look and can be used by all types of businesses. Let's find out some of the unique advantages of advertising inflatables.
Unlike other offline marketing mediums, inflatable items are not over exposed. People still get surprised when they see a giant product replica and that surprising factor is the key to register a product/service in a consumers' mind.
You can get the advertising inflatables in various sizes as per your requirements. In fact, an inflatable advertisement can be as tall as 24 feet. As these are made in three dimensions, they look very real and grab the viewers' attention.
Unlike banners and billboards, you can easily store a giant product replica or a costume. Just deflate the item and it will reduce in size. So, if you go to various trade fairs or business events, you can use the same advertising material to various places.
If you have designed a brochure or rented a billboard before, then you know how much money these things cost. On the contrary, advertising inflatables are easily affordable. Moreover, inflatables last for a long time and thus, the return on investment is really impressive.
The reach of inflatables is astonishing. You can literally place them anywhere for business promotion. Dust, water and heat do not damage the appeal of your marketing tool. For example, you can order for a large ball with your brand logo on it and place it in the pool during a water polo competition to promote your sportswear brand. Similarly, you can hover a helium blimp over a sports stadium to give your brand the maximum exposure. Thousands of people in the stadium will be able to see it from all directions.
Just take a look at any famous advertising inflatable supplier's portfolio and you will find more than enough options. You can get anything from large costumes to product replica and furniture to tents at budget friendly rates. The design, colour, text can be customized as per your recommendations. No other marketing tool gives you this much freedom.
If you have never used advertising inflatables before, then this is the right time to invest in them. Your target audience will love them and as a result, your business will grow rapidly.