August 2017
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How to be a Trendsetter with Your Advertising.
When it comes to advertising, everyone wants their promotional efforts to go viral. To do this, though, you can’t simply follow what has worked for others in the past: you need to lead the charge and be a trendsetter with your advertising. How does one do that, exactly? Actually, it’s not as hard as you might think. This post explores some specific steps for you to follow so that you can take the leap from following trends to starting them yourself. See for yourself how these tips can impact not only your advertising but your company’s overall success! Know who you are as a company. Before your advertising efforts can be effective, much less trendsetting, you need to have a clear identity as a company. Sound intimidating? Don’t worry, it’s really quite simple, taking the time to think about this will help immensely in terms of establishing your branding. Your company’s identity should be simple to define. Think of it this way: if you were asked to describe your company in a sentence or two, what would you say? For instance, if you have a greeting card business, you might say “I’m a greeting card publisher who produces witty greeting cards featuring whimsical art, which are all printed in the USA”. Naturally there is more to your company than that, but this is your company’s core identity. This is likely how people will find you and what they will look to you for. Being very clear on your identity in and of itself won’t make you a trendsetter, but it’s a vital part of the process and cannot be overlooked. Having a clearly defined company identity will make becoming a trendsetter far easier! Continue reading → -
6 Creative Banner Types to Consider.
When it comes to increasing business, let your mantra be this: “signage sells”. Signage can increase awareness, spread the word about your business, products, and/or services, and attract new customers. Basically, banner signs are a brilliant way to broadcast your message to the world. If you’re new to banners, or are perhaps considering trying a new type of banner sign, this post is perfect for you. Here, we’ll explore six creative types of banners that are a little bit different and bound to attract attention. Whether you’re just looking into a banner for the first time or just want to add to your suite of signage options, these creative banner types will provide some inspiring new options for advertisement. UFO Screen™: Buy UFO Screen™ One of the newest innovations in the Above All Advertising collection is our trademarked UFO Screen™banner. With an eye-catching design, this banner is form-fitted around a unique structure which allows for simple setup and lightweight, easy transport. Truthfully, the format allows it to act not only as a sign but as a full brand experience. Its unique shape will entice customers to visit, whether it’s at a trade show or an event. Once they walk in, it’s almost like an oasis from the crowds, allowing customers to immerse themselves in your company culture. It provides the perfect opportunity to show people who you are by provoking curiosity and receptivity. Continue reading → -
Think Small: 6 Effective Small Sign Styles.
When it comes to promoting your business, there’s a lot of emphasis put on the idea of thinking big. This is a good thing: ideas and inspiration for promoting your business should never be stunted. However, when it comes to creating physical signage for promotion, sometimes thinking small in terms of the physical scale of your display units can be a fantastic idea. Why go small? There are a number of different reasons why you might want to consider smaller signage options. For one, your space may be limited, either due to physical restraints or due to zoning laws or community rules. Second, sometimes a well placed smaller sign can create intrigue and interest in the appropriate setting, allowing a potential customer to interact on a more intimate level with your company. Whether it’s for personal or logistical reasons, small signs can prove an asset to your company. These six effective small sign styles give you a lot of bang for your buck. Continue reading →