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Did you know? The digital out-of-home market was valued at USD 14.2 billion in 2017 and is expected to reach USD 26.2 billion by 2023, at a CAGR of 10.7% during the forecast period. Given that there are approximately 8 billion people on the earth, one could assume that simply airing an advertisement is sufficient. The opposite is true and...

Branding is essential for establishing your company's essence in the minds of current and potential clients. It's crucial to have good visibility if you want to succeed in business. Why is signage important for a business? Signs are a cost-effective and straightforward way to raise awareness of a physical store, special offers, and the types of items or services available...

Branding for your business is a vital element to lure customers to your business. Branding always explores new tactics and ways to offer something fresh and valuable to customers and as a business owner, you have to immerse yourself in branding to attract customer segments. When branding your business, think about how people usually recognize a brand. Maybe it is color or style of writing. Maybe because of a logo or slogan that catches people’s attention. After all, branding is all about making yourself easily recognizable. For staying relevant in the steep competition and tug-of-war for attention, you have to continuously build brand awareness. Continue reading →

2021 is going to see ripples from the pandemic and there is no changing it. Consumer behavior is another aspect you need to be worried about as it will never go back to what it was before the pandemic. This certainly has changed the strategies for branding and marketing in 2021. Covid19 pandemic or no, the aim of marketing should always be personally adding value to your customers by efficiently saving time, scaling up, and keeping day-to-day activities on priority. With changing technology and new guidelines, you will need preparation to tackle marketing as the year progresses. Local marketing this year can help your business if you optimize your website and online advertising as much as marketing hacks we are going to tell you. This enables you to drive foot traffic and augment your brand awareness in the regions. To put it simply, you need to employ various channels to generate business this year. And what could be better than combining offline and online marketing strategies to bag the best results? This article focuses on offline marketing hacks you can use in 2021, but here are some online hacks you can put to good use. Continue reading →

Businesses, irrespective of shape and size, need promotional items to capture attention and get their message through. Promotional items are an effective way of advertising that has more reach as well as is more budget-friendly than other types of advertising channels. Promotional items help businesses in cutting their marketing budget while garnering attention from their targeted audience. For small businesses, brand awareness plays a crucial role in their long-term success. If people are not familiar with a brand’s name, its competitors will always retain an upper hand. A study concluded that more than 50 percent of small businesses fail within four years because of a lack of awareness. This is because small businesses tend to think that promotion items need to be flashy or expensive to make an impact on customers. To bust the myth around flashy or expensive promotional items, we have listed top promotional items, especially for small businesses. By taking advantage of these items, small businesses can surpass the limiting barrier of sales. Why invest in promotional items? Continue reading →

The Coronavirus or COVID-19 pandemic has brought upon tons & tons of changes in the way businesses operate. Within a short span of time, businesses around the world have come up with amazing & innovative ways of operating efficiently. While offices have adopted the ‘work from the home way of getting things done, local businesses have focused on shifting their business outdoors. The reason is that the studies suggest that air conditioners & indoor environments are more favourable for the transmission of the virus. But shifting your business to the outdoors isn't exactly an easy task. There are various factors that need to be taken into consideration when transitioning from indoors to outdoor. For instance, outdoors requires bolder branding with more emphasis on grabbing your visitors’ attention. At Above All Advertising Inc., helping businesses grow with superior branding solutions is our foremost passion. This passion, alongside our years of dedicated efforts, has allowed us to help numerous businesses achieve their goals, something which we’re proud of. If you’ve found yourself wondering about the best methods of outdoor advertising for your business, we’ve got some truly effective solutions for you. Continue reading →