Promotional items can be seen virtually everywhere. Used with great effect as a relationship-building exercise, these can range from a simple disposable pen to a classy dinner set or an iPod. Companies have been using promotional items to build brand visibility and as a token of appreciation for using their products and services. The nature and cost of the custom promotional item depend upon the nature of the transaction and the relationship the company has with the customer. Here’s why smart companies use promotional items:
A Great Way of Brand Building
Typically, the promotional item will include the company name and logo, the tagline and even contacts in the form of a website address or telephone number. The great thing about promotional items is that it rarely matters even if the item is passed along to another person as this represents another occasion for that person to be impressed The custom promotional item can even be shaped like any of the company’s products; for example, a tire company may have a paperweight shaped like a tire or a sporting goods company may use a baseball-shaped pen drive. Promotional items like wristbands have also been used with great effect to publicize charitable or sports events. A good thing is that if the item is useful the recipient will keep it with him for quite some time and be constantly reminded about the brand. Continue reading →
