February 2015

  1. Promotional Products – The Easy Way of Building Brand Recall and Corporate Goodwill

    The success of a business depends on how well it can communicate with its potential customers. When the customers are not identified and in very large numbers across a large geographical spread, it is best to use mass media such as newspapers and television. When the advertising message is localized, billboards can be used with great effect but there is nothing quite like using promotional advertising products to leave a lasting impression on the minds of those who already are customers or have been identified to be potential customers. These promotional objects can be seen all around; a table calendar, a key chain, a pen or even a mouse pad with the brand imprinted on it. These products are highly useful and hence are retained by the recipients. This enables the brand name to continually achieve top-of-the-mind recall and is extremely advantageous in driving sales traffic in an unobtrusive way. promotional advertising productsEasy Budgetary Control Since the promotional items are intended to be distributed to specific target audiences, the quantities required can always be calculated well in advance. For example, if a date calendar with the company name is to be distributed to the existing customers who give good business, a list can be prepared and the requirement gauged. After a suitable calendar is identified, it may happen that the cost is a little higher than earlier anticipated. The list may then be revisited and the number appropriately cut down. Due to this flexibility, it is easy to budget your advertising spend. Since there is a huge assortment of promotional advertising products, it is also simple to choose items that fit into the budget. The wide variety also enables boredom to be kept at bay when the exercise is repeated year after year. However, it is important to make sure that the item is suitable both in terms of the business and customer profiles. Continue reading →
  2. Boost Brand Visibility with Custom-Banners and Flags

    The success of brands lies in their ability to be on the top of the minds of their target audience. We are accustomed to be bombarded with advertisements over the television, radio, newspaper, magazines, and even product packaging inside our homes. When we are out, companies vie for our attention using billboards, kiosks, and messages mounted on a variety of moving media and shop fronts. With constant exposure, it takes real innovation to catch the potential customer’s eye. Whether we are inside or outside, custom-made banners and flags can create an instant buzz with their eye-catching shapes and placement as well as vibrant graphics. Blitzed with giant banners, miniature table-top flags, ad socks or teardrop flags there is very little chance of anyone missing out on the communication. Find out why these custom banners and flags are so popular: teardrop flagsVery Simple To Design and Fabricate Flags and banners, earlier made of fabric,but nowadays universally made out of vinyl that is waterproof, highly flexible, crease-resistant, and easy to work with. The material can be printed upon with high-quality non-fading colorful inks that make possible the creation of very attractive graphics. The printing machines on which these banners and flags are printed have become extremely fast and economical but do not require a large number of prints to be made at the same time. This means that printing of a few banners is as economical as printing a thousand. Cutting the vinyl material into complex shapes is also very easy; even the curved shape of teardrop flags is simple to cut and fabricate. Continue reading →
  3. Make a Great Statement with High Quality Pop-Up Tents

    There is a multitude of activities that may require you to be present outdoors for long periods of time. These include participation in trade promotion shows, craft exhibitions, sporting events, and cultural and musical festivals. You not only take shelter from the onslaught of the sun but also, create a big impact with your branding with pop-up tents. These are extremely convenient to use. Get in touch with Above All Advertising Inc. for the best portable tents in town. pop up tentsWhy Use Portable Tents? The biggest advantage of a portable shelter is the convenience that it offers. It is completely portable with minimal accessories. It is very easy to erect too. Most tents can be quickly erected by just two people without any special knowledge. There are simply no poles and ropes that will leave you in a tangle and feeling foolish. Just unpack and you are ready to go in no time at all. The stuff is made out of high-technology materials that are tough and very light. You don’t need to be a bodybuilder to lug them around from one event to another. Being extremely compact when folded, these tents are also very easy to store. They may be easily stowed away when they are not required. What will definitely please everybody is the aspect of price. Portable shelters are extremely economical when compared to other alternatives. Continue reading →

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