November 2013

We may live in the age of internet and smart television, but when it comes to advertisements, outdoor displays have not lost their appeal yet. They have existed for hundreds of years and will exist in the future as well due to the major advantages they offer to marketers. In fact, over the past decades, outdoor display ads have evolved radically and help businesses promote their products and services in innovative ways. Earlier, there were only billboards and banners, but now you have flags, umbrellas, games, tents and much more. Let's try to understand the benefits you can enjoy by investing in outdoor displays. Outdoor Displays # Reach: Everyone talks about the reach of internet and television, but what they don't tell you is that millions of people around the world don't have access to the marvels of ultramodern technology. Therefore, if you give ads on web and TV only, you are actually missing the opportunity to grab the attention of millions. On the other hand, outdoor displays can be viewed by anyone and everyone. Whether you are targeting the upper strata of the society or the lower middle class, nobody can miss a promotional flag or banner, because unlike TV and internet, viewers don't need to pay anything to watch the ads. Continue reading →

To bring a variation to advertising, promotional flags were introduced. Compared to billboards, promotional flags create a greater impact on viewers' minds because of their unusual appearance and varying shapes. These could be shaped in ways of teardrops, features, and quills or arranged to create definite patterns. Possibilities of innovation are significantly more with this variety of publicity as compared to other stationery methods, both outdoors and indoors. Use of promotional flags Promotional flags could be used both indoors and outdoors. These are fitted near venues of exhibitions, trade fairs and any such event of public importance. Like all other outdoor advertising tools, these are used to draw the attention of visitors and interested passers-by. The most striking characteristic of these flags is that they are fixed to the ground and visible to both pedestrians and motorists. Outdoors, are used to indicate direction or the approach to a venue. Close to the venue, these are used for indicating pavilions, stalls, or utility booths. Continue reading →