Top 5 Trade Show Promotional Ideas to Pull Crowds

Trade shows give businesses maximum exposure. A large number of companies attend trade shows and exhibitions and all put their best efforts to catch the attention of the visitors. Needless to say there is a cut-throat competition amongst hundreds of trade show booths to lure in as much as customers. So, what does it take to stand out of the crowd at an exhibition? It is presenting uniqueness in every aspect. With this comes another question i.e. how to put up a booth that is distinct and innovative from others? The following are some winning trade show promotional ideas that will help you to make a mark in the upcoming exhibitions.

trade show boothsFive trade show marketing ideas to attract visitors

1. Plan well and plan before

Taking part in a trade show involves a good investment of money and time. That is why it is important to choose exhibitions wisely. You need to be sure whether the trade show you wish to participate can boost your business or not. It is a far better decision to cater to a limited number of targeted customers rather than reaching out to a large number of general audiences who are not likely to respond to your business message.

2. Be sure about your goals

Do you want to take part in an exhibition to gain visibility and spread brand awareness? Or do you wish to find out who are your new competitors by participating in a trade show? Finding answer to these crucial questions will determine your purpose of taking part of a trade fair and also help you come up with effective trade show promotional ideas. Unless and until you are not sure about your objectives, you cannot make the most of an opportunity of flourishing your business. Exhibitions offer you a great platform to uplift your brand amongst your niche audience.

trade show booth3. Deck up your booth outstandingly

It is the best booth that grabs eyeballs in an exhibition. Choose a booth that goes well with your brand image and one that can be adjusted to different sizes. You must decorate your stall in a way that it stands out of several other trade show booths. Make sure that the stall is visually stunning with proper lighting arrangements and cheerful sales persons.

4. Be creative

Innovation is the key to success at exhibitions. Exploit your creative instinct to draw maximum visitors. One of the most successful trade show marketing ideas is to organize an interesting contest which manages to attract a large number of passers-by.

5. Promote your participation powerfully

Your potential customers need to be aware of your participation in an exhibition. When it comes to trade show marketing ideas, you can rely on social media. Today it is hard to find a single person who is not active on a single social networking site. Spread the word on Facebook, Twitter and Instagram. Ensure that there are social sharing buttons underneath your post so that the news can be shared and more and more people get heard of it.

Hope, these five tips will help you utilize the far-reaching appeal of trade shows when it comes to conveying your brand message and showcasing your offerings to your niche customers. So, get set to compete with numerous trade show booths. Here’s wishing you all the best to come through with flying colors.

The Various Benefits of Using Pop-Up Banners for Your Business

A pop up banner can be called many things like roll up banners and pull up stands; and these have a big impact on your business if you manage to use it effectively. These are a great way to give your customers a brief insight into the product or service that your business has to offer.

Right from advertising products and services at a trade show or a conference to marketing your business at a shopping mall, these ad-stands can be a fabulous way of getting your message across. The best part about these is that they are an affordable way of promoting your business as compared to print and electronic media.

pop up bannerHere is a list of benefits that you can enjoy if you choose to use pop up banner for promoting your business.

  • Easy to assemble

A pop-up banner stand is very easy to set-up. As the very name suggests, you simply have to pop the stands up and you are good to go. These work much like retractable banners where you need to pull the banner from its base and fit it on a telescope-like pole into place, and you are done with assembling it. The base is flat and the pole helps to provide a steady support to the banner stand.

  • Tough

Pop up banners are very hardy. The printed vinyl that is used for printing is exceptionally durable. In fact, it is meant to last long. The ad’s base is also quite strong and provides extra support to the whole stand. The frames of most of these ads are a form of aluminium, which means that it is light for transporting and strong and steady as well when put on display.

  • Easy to store

Pop up stands are also extremely easy to store, and do not take up much space wherever you choose to store it. It itself folds away into the base and the telescope-like pole is used for supporting the banner collapses and folds away without any hassle.

  • Ideal for transporting

Thanks to the light and compact nature of banner stands, it is very easy to transport them. It can be a great choice if you want to use it very often at trade shows, conferences, exhibitions, shopping malls, etc. They fit easily into a vehicle, and can also be carried by hand through from one part of a trade fair to the other.

  • Requires little space

Whether it is in a trade fair or in your shop, space equals money, and you certainly won’t go for a banner that takes up too much floor space. Pop-up banners are high and narrow, thus, takes up small floor space. This allows you to advertise with more number of banners within a small space.

  • You get to take your message on the road

This is a very big benefit of banner stands. Be it a conference, a trade fair or local show or concert, with a pop-up stand you can go a long way in conveying your message to the people you want.

A pop up banner is indeed a very useful way of offline marketing. Choose these for your next outdoor campaign; you will surely benefit.

Giant Advertising Balloons for Effective Promotion

There is no doubt that the traditional promotional tools like banners, brochures and pamphlets are quite effective. But, there is certainly no harm in trying out the latest techniques given the fact that they are no less helpful in attracting attention. In present times, giant promotional balloons have become extremely popular amongst different types of businesses. Big as well as small brands are reaping ample benefits from this promotional tool which are available in various types. If you are looking for some newer, better and greater ways of advertising your business, you may look for attractive hot air balloons for sale.

What are the advantages of advertising balloons?

As already stated, there are several benefits of this advertising tool. When you are using a giant balloon to spread brand awareness, you will have peace in mind that it will be highly visible. There is no way a passerby can miss it. This is the biggest advantage of advertising balloons. The mammoth size and interesting shape easily catch attention of the onlookers.

hot air balloons for saleYou can place giant inflatables at different locations that experience heavy footfall like, hotels, shopping malls, large restaurants and on the top of buildings and apartments. Positioning them appropriately on busy streets and highways will garner a lot of public attention. Unlike brochures and pamphlets, people cannot throw them in waste box without reading the message.

Inflatables do not require high maintenance. When not in use, you can store them in a sturdy box (which is provided by suppliers during purchase). They are absolutely fit for repeated use and easy to transport from one place to another. It is worth mentioning that promotional balloons run on electricity and they hardly take more than twenty minutes to blow up.

In addition to these benefits, hot air balloons for sale can be found in cheap rates in a wide variety of shapes and sizes. Advertising with inflatables is considered one of the cost-effective and creative ways of business promotion.

hot air inflatablesWhat are the different types of advertising balloons?

Different types of advertising balloon available for successful promotion are as follows:

  • Round shaped
  • Custom design
  • Blimp
  • Lit
  • Air dancers
  • Bouncers

Each of these is to be found in stunning colors and designs and distinct sizes. You need to contact a supplier who can offer you variety. Also, the supplier needs to be reputed and reliable so that you can have complete trust on the quality of the product. You can either buy inflatables or take them on rent. Purchasing one is a good idea since you can use it repeatedly. When you are opting for custom design balloons, make sure that the designer is familiar with your business requirements.

If you wish to use inflatables for events like business parties, you can choose from a large variety of party balloons that come in exciting shapes, sizes and designs. Different suppliers demand different rates. It is advisable to choose a seller only after comparing prices. Comparison will help you get hot air balloons for sale at best possible rates.

Fascinating Insight to the Creative Process of Designing Feather Flags

When it comes to outdoor marketing arena, there is no substitute for feather flags. This promotional material is a head-turner in big events, which can drive the attention of the crowd to your promotional stand. In the existing competition of the present market, it is common that the outdoor event venue will be flooded with similar products and services, all trying hard to attract consumers’ attention. In such a situation, which stand do you think, will attract the potential customers?

Unique crowd puller

With all its probabilities, the stand in the distance, with its flying feather banners will pull the buyers towards it. To stand out from the crowd, and create a profound visual impact on the visitors, these flags are the most promising solutions in an outdoor event.

  • Go for a large flag

The secret of making a compelling banner flag is to maintain its size and shape as per the type of event, so that it can accommodate the brand message. For instance, a large size flag can promote your marketing message in a trade show. You can print your call to action using big and clear fonts and graphics, which the passerby can read effortlessly.

feather flags

  • Maintain aesthetic appeal

Designing the graphics for the feather flags, by compiling several layers of jpg images to present them in a printable format is the real challenge of making these flags. For an impeccable output, high-resolution vector graphics are used. You can use Adobe Illustrator and Photoshop to create the original designs. It generates an inviting visual effect, when it waves in the wind, with its fascinating designs.

  • Develop over time

It takes time to create an attention grabbing feather flag. You should always keep a month’s time, excluding the buffer period of at least 15-days to polish up the overall look and feel. In general, creating a perfect vector image to display a product or service in trade show flags takes time.

  • Cut your cost

Cost cutting plays an important role in all the activities of marketing and project management. This can be realized by reusing the same flags for more than one time. If you intend to repeat your promotional endeavour, you can use the same trade banners. This means, your company logo, its legal name, and its message, should remain steady. Even, if you decide to change the graphics, still you will save money on the framework of the flag.

  • Place it at the right spot

One of the four ‘Ps’ of marketing, the place, fetches a prolific outcome. As you complete making the trade show flags, chalk out the ideal place to set it, so that it can attract maximum number footfalls. Ideally, you can place it at the fringes of a display area for maximum attention.

Long lasting promotion

Flags are one of the unique vehicles to promote your brand message. These feather flags can escalate your brand exposure through continuous visibility in trade shows. These trade flags are made of tough quality fabrics, with UV-resistant inks. Therefore, you can use them under any weather condition.

Essentials for an Attractive Trade Show Booth

If you are an owner of an established business, you must be aware of the huge importance of trade shows and exhibitions for promotion and brand recognition. In case you have just started out, you need to be familiar with its significance for the growth of your business. Participating in trade fairs makes way for reaching out to a large number of customers. Your targeted customers are able to know about your brand and you are all smiles with decent profits. Success at exhibitions is dependent on how pleasantly you set up your booth. Eye-catching trade show booths are crowd-pullers.

Preparing a stunning booth is not a difficult job if you plan the set-up appropriately. The plan should include the following aspects.

  • Be sure about the goal of your booth i.e. whether you want to spread the word about your products or services or wish to generate leads.

  • Decide on the equipment you need for effective promotion i.e. the type of displays.

trade show boothsIt is important to present your stall aesthetically. Suppose, you want to distribute leaflets or brochures only; possibilities are that many people will stay away from visiting your counter. In such situations, decorating your booth beautifully will make sure that visitors throng to your stall. You may consider customized designs. Contact a reputed and experienced booth design service provider that offers custom-made designs.

Deciding on the size and shape of trade show booths is dependent on the availability of space in the venue. If your purpose is to present a product demo in an exhibition, you need to ensure that there is adequate space for customers to sit for the demo.

The market is flooded with different types of marketing tools. Starting from tabletop and floor models to various modular designs, you have loads of display options to choose from as per your needs. I suggest going for a lightweight and portable display type to assemble and dismantle easily and move from one place to another without any difficulty.

trade show diaplayGraphics are becoming a must in designing advertising stands. If you want to include graphics, it is fine, but they should not cover up your business logo, message and contact information. Keep the graphics simple and stylish. Choose a clear font for text. A playful font somehow makes it complicated for people to read the message. When you are talking about your products or services in the display, make sure there are apt images to accompany the words. Again, the images must not be gaudy.

Pay attention to the lighting in your booth. Fluorescent-style lighting may be the best option.

If you feel unsure regarding decking up your booth on your own, you may hire the service of a booth design company. Talk to them about your business requirements and get yourself involved in the design process, but remember not to be dominating and extremely finicky. Opt for a booth designer company that has an extensive experience in designing trade show booths.

Here’s wishing you good luck for a putting up the most attractive booth at the trade show.

A Look into the Various Types of Tent

Contrary to popular belief, tents are not only used for camping, hiking and trekking trips. They are also used as an advertising medium for increasing brand awareness. The market is flooded with various types of tents designed to cater to different uses. Most of them are lightweight and robust. They can be used with simplicity and require low maintenance. There is a classification called traditional tents and modern tents. Tepee tent is an example of a traditional tent.

Traditional tents

Yurts and Wickiups – A yurt is round-shaped and consists of wooden poles and is covered with canvas. There is a hole in the middle of a yurt to make sure light can pass through and the interior is not dark. The top portion of this type of tent is crown-shaped. Yurts are available for both long-term and temporary use. Wickiups have a sturdy structure with wooden poles. Like yurts, they are also available for prolonged and short-term use.

Teepee – They are multi-purpose. You can use them effectively for camping, fishing as well as hunting. In addition to these, they can also be used in outdoor events, concerts, reception parties, corporate events, trade fairs and any ceremonious event. They are available in various shapes and sizes to suit every type of event. The aesthetic and functional qualities of a tepee tent make them popular.

teepee tent

This type of gazebos has been designed in a way that a user finds it easy to put up and fold. They are shaped like that of a star and feature a width of 40 feet. Their height is somewhat around 20 feet. This means there is ample space for arrangements. A spacious area for exhibition allows materialising strong branding strategies. If you want to increase your brand’s identity in a stylish and sophisticated way, you must choose this type of gazebo.

Modern tents

Cabin, A-frame, geodesic and dome-shaped tents are modern tents.

Cabin – These tents are large-sized and quite heavy. As it is large, it offers a lot of interior space. A number of poles are attached together to form a cabin tent. If you want, you can form more than one room inside it by using dividers.

A-frame – These gazebos are a good choice for camping gear if you are going to a place with stable weather conditions. Wires support the poles and there is no floor covering. These make them unfavourable during windy days.

Dome-shaped – This type of porch is the most popular. Apart from being very easy to assemble and dismantle, a dome-shaped tent does not need to be dismantled when it is required to move from one place to another. Unlike A-frame, this type of gazebo provides impressive service during inclement weather conditions.

Geodesic - In the last few years, geodesic tents have gained much popularity. Campers tend to prefer them over other options. They are more or less designed like the dome-shaped one and offers better protection against wind and chill.

The aforementioned options cater to various requirements. Whether you opt for cabin or tepee tent, make sure it pertains to your convenience.

Enjoy Camping with the Right Inflatable Tent

It is a wonderful experience to escape from the hustle bustle of daily life to a serene and tranquil place. A place where you can be yourself and let loose your adventurous spirit! Camping is a favourite outdoor activity of many and it offers the right dose of adventure at every step. Setting for camping with all the right essentials, such as an inflatable tent is sure a great idea to enliven oneself and come back with a renewed vigour.

Is camping on your mind to liven up your spirits? If yes, then you need to know about the most important things to put inside your backpack. And one of them is the inflatable tent and in this blog post I will talk about this camping essential.

inflatable tentThere is a wide variety of inflatable tents. Amidst so many choices, you may feel a bit confused regarding how to select the right one for a good camping experience. But, let me tell you, deciding on an appropriate one is not a difficult task if you make the following considerations:

Destination you are headed for

Choosing the right pergola depends on the destination you have selected for camping. If the destination is considerably far from your place and you will be required to experience a rugged terrain, you need to purchase one suitable for a trip like this. In case you have opted for a camping ground in close proximity to your locality and the terrain is even, make the choice accordingly.

Number of people going with you

When you have decided the type of the tent, the next consideration is its size. The number of people accompanying you on the trip determines this factor. If you have planned to go with a big group of your family and friends, you will definitely need a pergola large enough so that everyone in your group can relax with ease.

On the other hand, if it is just you on the trip, you can buy a small-size inflatable tent.

custom inflatable tentVentilation

After you have picked up the type and size of tent you want for your camping, you need to know whether the tent is airy or properly ventilated. A perfect tent is one that offers good airflow and does not make you suffocate. You will definitely not want to feel stuffy and wake up irritated at the middle of the night. Choose a tent that lets you detach and attach the vent cover easily.

While camping, you can never predict when an inclement weather condition will hamper your experience. Keeping this in view, you should select a tent that has easy-to-use vent covers.

These are the most crucial factors to keep in mind while choosing the right inflatable tent. There are many companies that offer this type of camping tent. Some offer at cheap rates while some act a bit pricey. You must purchase a quality product which comes at a reasonable price. In this respect, you may opt for buying from an online shop or select the traditional mode of shopping. No matter which one you go for, do not forget to consider the essentials before swiping your credit card.

Teardrop Banners: A significant component in indoor and outdoor ads

Marketing you business with teardrop banners is a superb way to popularize your business. It can be used to endorse your new company or spread some more awareness about your business. Teardrop banners can be great promotional medium because of its capacity to draw the attention of people around. No wonder, marketers are using this type of ad for attracting more and more customers. Teardrop banner ads can be set up anywhere near the road to appeal every pedestrian and driver.

teardrop bannersThis kind of ad is available in several types of designs and sizes. However, you generally get to see the ones that are 2 to 4 m tall. These are generally made with prints on both sides, in order to ensure the promotion of your locality and business. You can use the same prints and designs on both sides of the banner or you may choose different layouts that you think will suit your business. When the breeze blows and these flap; they effortlessly get considerable amount of attention from the passersby.

You can custom-design these banners with the logo of your company or any business tagline that you may have. You can also include graphic ads in your ad banners; this will make them more interesting and attractive. However, you should make sure that the graphics that you use are in keeping with the kind of products and services that your company offers. Teardrop banners are popularly used by businesses that show that they happen to be an outlet of a major brand.

teardrop flags

Teardrop banner ads are quite durable; hence, are apt at resisting strong snowfall or wind. This is because the bases of these advertisements are secured to the ground, which make them handle storm, extreme rain and sun with ease. Besides these, there are many other advantages of using these banners. First amidst them is that these are portable; they can be carried in hands. So, when you are not using these, they can be stored easily within a small space. Secondly, these ad forms do not call for a huge set up and collapse process. Both the processes require only a few minutes and can be done by just one person.

Teardrop ads are named so because they come in the shape of a tear drop. These are very easily mounted up on a weighted pole, much like you do in case of a flag. The banners are stiff around the edges making the signage easier to comprehend. These advertisements should ideally be placed at a place that is frequented by people, like, parks, beaches, shopping malls, railway stations, etc.

While using this form of advertisement, you also need to make sure that your image is clearly visible from all the directions. It can also be used to express appreciation for your specific target market. Teardrop ads are truly innovative and ‘element defying’.

It is certainly not without a reason that teardrop banners are such a hit in the indoor and outdoor marketing sphere. Make sure you use these for your business too.

How Can You Set Up And Take Down Giant Inflatables?

Giant inflatables are one of the most popular types of outdoor advertisements that businesses are adopting these days. These kinds of ads include giant slides, moon bounces, inflatable obstacle courses, etc. If you are planning to rent or buy an inflatable ad, it is better to know how to use them, i.e., put them up and take them down.

giant inflatables

  1. Inflatable objects generally come rolled and tied to keep them compact. First and foremost you need to determine the venue the object needs to be set up. Be very careful, as these objects are very heavy, hence, difficult to move. Make sure that the area has enough space. There shouldn’t be any low branches around; the area should be clear of all sharp objects, like nails, broken glass, etc.

  2. Unroll the inflatable and unfold all the extra ramps, parts, arches and platforms that may be a part of the object. Organize the item exactly the way you want it to be positioned.

  3. Make sure that all the zippers and vents are closed. Find out the tube or tubes that extend outside the item and are used for attaching the blower or blowers. Attach the latter and make sure that they are securely connected and without any gaps for air to escape through. Then, you need to plug the blower in and turn it on. Take a few steps back while the item gets inflated. Depending on the size of the inflatable ad, it may take anywhere between 10 to 20 minutes to achieve complete inflation.

  4. Once the item is totally inflated and firm, use hammer and stakes for nailing down the object in all the required areas. These generally have a looped strap or a D-ring on the edges of the object. You can find these in the mid-section and on the corners. However, make sure that all the straps are taut and that there is a bright ribbon or cone on all stakes so that no one trips over them.

  5. Enjoy the giant inflatables! This should be done by making sure that all the users are safe and sound. Also abide by all the restrictions regarding height, weight and health that may have been given by a manufacturer or a rental company.

  6. Take down the item. At the end of day, the time comes to turn off and disconnect the blower. Allow the item to deflate by opening and unzipping the vents. While the object gets deflated, you can take out all stakes. When the item gets fully deflated, fold all the extra parts, platforms, ramps, arches, etc. towards the center. Then take a long side of the item a third of the way in. Repeat the same on the other side. Now, you should be able to see the item’s underside. Followed by this you can march or walk down each fold, so that extra air gets squeezed. Once you are sure that there’s no air left inside the object, fold and roll it as tightly as possible and secure it with a ratchet strap. You are done!

Setting up and taking down giant inflatables may be quite a task, but that gets paid in the form of attention that it gets your brand. So, if you are thinking big on outdoor marketing, inflatables are the way to go.

Giant Inflatables Can Actually Work!

Given the fact that these days ads abound around us, it is quite difficult for marketers to grab the right kind of attention. There is terrible amount of advertising and selling going on in the market. Be it the print or the electronic media, they simply overwhelm people with advertisements. This has resulted in individuals being apathetic towards ads. But, you being a businessman, cannot afford to avoid marketing your products and services, and for that you need to spend quite some money. But what if those ads go unnoticed by people? All your money goes to waste. Don’t worry you can market your products and services effectively, that too at a much lower price, through giant inflatables.

Several marketers from all around the world have recognized the capability of this advertising medium. The most important reason behind their success is that, these inflatable ads do not seek attention but seize it; thanks to their giant size. It is a much better way to bring your products and services in limelight in comparison to its counterparts.

giant inflatablesThe fact that it is successful, is an undisputed truth. No passer by can manage to miss it out; that big it is. Leave alone passers by, such ads can also be seen by people from a distance, thus, arousing a curiosity regarding them.

When you place giant inflatables outside your building, it no more remains a drab building that people pass by without paying any attention. Ads are particularly adored by kids, so even if the parents miss the ad by chance, which is a very rare possibility, kids make sure that their parents take a glance. Big inflatable ads, thus, can be a huge hit when placed in shopping malls or other places frequented by kids.

giant inflatable productsInflatable ads can be used without taking permission from anyone, unlike other forms of outdoor ads. Besides, these ads are also great for storing. They can be easily folded and stored away. Such ads hardly take up much space, be it deflated or inflated. You may be wondering how it cannot take up space in its inflated form, given its ‘giant’ size? Well, it doesn’t because the space that these use up is vertical rather than horizontal. Such ads can be up to 20 feet tall, thus, are visible from a distance of 500 yards!

However, you need to consider a few things when you order for your inflatables. You should know that there are various options available in the market, as far as makers of inflatable ads are concerned. They often provide you with so many options that you get confused regarding which type to choose. Another thing that you should not forget is quality. If that is not good, you will not be able to enjoy any of the benefits that such ads offer.

You should check the level the resistance against sunshine and water. See if the giant inflatables stands tall against increased UV rays and moisture. Go for it only if it does; otherwise, it surely won’t last long.