9 Reasons Why You Need a Graphic Designer to Create Your Signage and Beyond

Everyone wants great signage for their business. After all, signs are often a potential customer’s first exposure to of your business, so you want to make a good impression. But how can you create a sign that reflects your company’s style and culture and also looks great? The answer is easy: hire a graphic designer.

The idea of hiring a graphic designer might sound scary or at the very least expensive, but it doesn’t have to be. Hiring a design professional can help you create the right branding for your business; from there, Above All Advertising can help with actual graphic design services of your sign, assisting with layout and even sending you a proof to review, free of charge. A well-designed sign projects a professional image to the world, and draws in customers. Here are just a few of the reasons why it’s a worthwhile investment to hire a graphic designer to help you with your design.

What is a graphic designer? If you have a cousin or friend who is “artsy”, you might be tempted to hire them to create a logo. However, just because someone is artistic does not make them a graphic designer.

According to Sokanu, “A graphic designer is someone who creates visual concepts, by hand or by using computer software, to communicate ideas that inspire, inform, or captivate consumers. They help to make an organization recognizable by selecting color, images, or logo designs that represent a particular idea or identity to be used in advertising and promotions.”

While a graphic designer might be an illustrator or a painter, too, just because someone paints or illustrates does not make them a graphic designer. Graphic designers are specifically trained in creating visual concepts, including imagery, type, and color.

9 Reasons Why You Need a Graphic Designer to Create Your Signage and Beyond. An explanation of each reason and why a graphic designer can help.

  1. They can make your sign beautiful. A graphic designer’s job is to organize images and type in a way that makes sense, makes a visual impact, and (ideally) looks beautiful. The graphic designer’s knowledge of color, style, and how to use images to make an impact is probably going to be a lot better than what you could create in Microsoft Paint.
  2. They can help you create a corporate identity. A graphic designer can help with more than just signage solutions: they can help you create a corporate identity and branding. By creating a logo and style, they can make your business recognizable to the public.
  3. Their work can expose your company to a new clientele. With a well designed logo, your company may be suddenly appealing to people that you didn’t even realize were potential customers. People respond to design, sometimes without even knowing why, and if they gravitate toward a design, they will already like your business before they even set foot in the door or consult you.
  4. They can work with a web designer to create your site. Another aspect that can be confusing about graphic designers is that they are not web designers. However, graphics can work along with a web designer to create a website for you. The graphic designer will create the look; the web designer has the know-how to make it work and function. With a graphic designer working in tandem with a web designer, your site will function well and look great.
  5. They understand print versus web colors. Graphic designers have a strong grip on print versus web colors, and know how to adjust the colors of files so that they will print as desired. Many a non-graphic designer has been known to upload files that look great on the web, but look drab and sad once printed on signage. A graphic designer understands how to make colors look vibrant both on and off screen, so your design will look great on a computer screen and on a real, live, printed sign.
  6. They understand file types. Deciphering the file types requested for various signage products can be confusing: what’s the difference between a .png and a .pdf, and why does it matter? While to you it might all seem the same, it doesn’t always equal the same when creating and printing a sign. A graphic designer will be able to handle this part for you, so that you can remain blissfully unaware of the many different file types.
  7. They know how to use templates. Often, signage and promotional products will require that a design adhere to certain size and file type stipulations within a template. This helps the printer make the product uniform, and it helps the designer to create a design that will fit within the product’s size parameters. A graphic designer will be able to work with a variety of templates to create appropriately-sized imagery for your sign needs.
  8. They know how to format your logo on a variety of products. A graphic designer can help you with more than just your signage. Once they have created your logo and branding identity, it can be carried over to a number of different products, from trade show booth items to swag to business cards and ad materials so that you can have a seamless, consistent look with all of your advertising materials.
  9. They can vectorize art. If you have a piece of art that you want to use as a logo, it has to be vectorized (turned into a language computers can read). A graphic designer can do this for you, and it is a service available via Above All Plus.

Conclusion: Hiring a graphic designer can be an expense for a business, but it is a wise investment. A graphic designer can help you hone your image and project your business the world in a polished, professional way. After all, if a customer’s first contact with your business is through your signage and branding, it’s well worth investing in a beautiful design created by someone who knows what they are doing; effective branding can lead to recognition that can drive sales.

Do you work with a graphic designer?

5 Winning Benefits of Advertising Balloons

As sports wear business owner, you should know how important it is to stay ahead of your competitors. A little negligence in your marketing strategies and your rivals rush in replace you. There are many ways to advertise your business among the target audience. One of the most effective techniques to market your sports wear business is to use an advertising balloon. In this blog, we are going to discuss how advertising balloons can offer you greater reach and visibility among your target audience. Balloons for Advertising

Let’s check out the following benefits

  1. Attract attention with a bigger display
    An advertising balloon with the name of your brand can do wonders to the success of your business. People can see the name of your brand from a distance and if anyone needs any sports wear, he or she can visit your store. You can approach an efficient advertising balloon designing company to order in bulk. You can opt for various sizes of balloons as per your requirements. The bigger the size of the balloon, the better it is for the success of your business.
  2. Set up anywhere
    The good thing about advertising balloons is that they can be set up at any place. If you install helium balloons, you can rest assured that they will be clearly visible from a distance. Helium balloons can fly as high as 150 feet from the point of anchorage. advertising ballonIf there is an upcoming tournament in your locality, you can install advertising balloon near schools, colleges, stadium, parks and side of the roads. However, you have to make sure that you are not occupying residential areas. You should also remove the balloons once the tournament is over, lest the authorities rail at you and hand you a notice.
  3. Make the most of their durability
    Hot air balloons are made of strong fabric that can resist heavy rain, wind and ultraviolet rays of the sun. A standard hot air balloon can stay intact for 7 days at a stretch. If you want to increase their longevity, you can bring them indoors when you see the horizon gathering dark clouds. Sorry, can’t help you with the sun, though.
  4. Reach out with useful information advertising balloons
    A designer can print your balloons as per your instructions. In order to reach out to a higher range of audience, you should ask the designer to print relevant information on the balloon. If you think that printing just the name of your brand can fetch footfalls to your store, you need to think a little more. Ask the designer to add your business logo, website URL, contact number and address of your store. How else do you think your target audience can reach your store?
  5. Appeal with colorful prints
    The balloon should have an attractive color, which should aptly match the color of your logo. The information on the balloon about your company should be printed in bright colors, so that they grab attention from afar. You can opt for both hand art and digital prints. Know more at: http://www.abovealladvertising.net/

Advertising balloons can help you gain an edge over your competitors. You should hire a balloon designing company to advertise your brand successfully.

Trade Show 101: What You Need For Your Booth

It’s easy to take a trade show booth for granted. After all, all that you’ll need is a table for taking orders and a place to showcase your products or literature, right? Not quite: there’s quite a bit of work that goes into an effective trade show booth.

Even the simplest of trade show booths require a significant amount of planning, from choosing the location of the booth to planning what type of signage will be best suited for the show. From planning out what to bring to how to showcase it, this can become a full-time job for one employee, or add significant part-time duties to several employees’ job descriptions. This article is intended to take some of the confusion out of trade show planning by detailing some of the basic steps and items you’ll need to create a great trade show booth.

What is a trade show booth? First, let’s briefly discuss what a trade show booth is, exactly.
A trade show is defined by Entrepreneur.com as “An exhibition for companies in a specific industry to showcase and demonstrate their new products and services.”

Trade shows take place in all sorts of places and all sorts of settings, from exhibit halls to hotel lobbies to even outdoor settings. The way in which companies are organized within the trade show is by booths, which are set up in a mapped-out, finite space. Booths may be set up to some degree: there may be walls dividing spaces, or tents set up. However, it is ultimately the vendor’s responsibility to decorate the booth and fill it with their products or ad materials detailing their services.

Before the show: buying a booth. You don’t just show up at a trade show and rent a booth; you reserve it in advance. For those who have never purchased a trade show booth space, or if you’ve purchased booths before but may need a little help in the future, these are some important things to consider about your booth in a trade show.

  • How much is the booth? This may seem like an obvious question, but it can be trickier than it sounds. Inquire not only about the cost of the booth, but about any added expenses that you may be responsible for, including electricity, wifi, or lighting. What seems like a great booth rate may become a lot more of an investment when you start tacking on these extras.
  • How large is your booth? What are the measurements of the booth? A 12×12 foot space will require much different signage and fixtures than a 5×5 foot space or a 20×20 foot space. It’s very important to know the size of the booth before you pursue a trade show.
  • Where is the booth? Physically, where is the booth? Is it near the entrance, or is it tucked away by the restrooms? Be sure to ask the organizers to see a map of the show floor, and where your booth would be located.
  • What exhibitors have already reserved? Ask about who has already reserved space, and where they will be. You don’t want to be right next to a similar business to you, as you will add unnecessary competition to the mix.
  • What is the trade show’s setting? Is the trade show in a large expo center, or in a sunny outdoor park, where you will need a tent? Knowing what environmental restrictions may be in place can help you plan your booth.
  • What is the show’s anticipated traffic? Unless it is a brand new trade show, the organizers should have some data to share about the show’s traffic in previous years, including how many people attended, and some demographic information. This can help you decide if the show is right for you, and to help plan how you showcase your wares.

Planning your booth. Once you’ve booked your booth, the real work begins. While every business’s needs at a trade show will differ slightly, this is a great starting list of items to bring. Adjust based on your needs.

  • Backdrop: Whether it’s a modular shelving unit or a simple black wall, you’ll need some sort of a backdrop or walls for your booth. This is not only to divide it from the booths next to you, but also to create a canvas upon which you can display signage or materials.
  • Displays: Displays can be as simple as a shelf or table to showcase your products or literature, or as advanced as banner stands and inflatable furniture. The size of your booth and style of the show can help you decide what types of displays are right for you.
  • Signage: You’ll need signage for your booth. This will help customers identify who you are, and also to draw customers in from the aisles. Use bright, upbeat, well designed and quality printed signage.
  • Products: If your company makes a product or products, you’ll need samples to show customers. You probably don’t need one of everything, but a good variety plus images of any other items are helpful. This won’t be as necessary for a business that offers services, but photos and literature on the services will be necessary.
  • Swag: Trade show swag can be a powerful marketing tool. Swag can be any number of trinkets or office items branded with your company info that can help customers remember you after the trade show. Check out our guide to trade show swag.
  • Employees: You’ll need employees to be working in the booth. Be sure to have plenty of able bodies on hand so that they can work in shifts and that everyone gets fair lunch and bathroom breaks, and that there are enough people to help multiple potential clients.
  • Office items: Bring plenty of pens, paper, order forms, and clipboards. These can be obtained locally, but it’s easier to bring your own. Bring more than you think you need, as particularly pens seem to disappear.
  • Marketing / ad materials: From business cards to brochures, be sure to bring a lot of ad materials so that people can remember your business and why they should work with you.
  • Table and chairs: While not necessary in all cases, if you have a large booth or anticipate consulting or taking time consuming orders, it is nice to offer a table and chairs for your customers.
  • Water: Be sure to bring plenty of water. A trade show can be demanding, physically, and you don’t want employees getting dehydrated.

Conclusion: Even a simple trade show booth requires a lot of thought and planning. The sooner you begin planning, the less stressful the process can be, allowing for a functional, well-stocked booth. A planned booth will streamline the process, allowing you the time and energy to be free to promote your business at the show.

Have you ever planned a trade show booth?

History of Modern Advertising

history of modern advertising

Sources:

http://historymatters.gmu.edu/mse/ads/amadv.html

http://facts.randomhistory.com/interesting-facts-about-advertising.html

http://www.theatlantic.com/business/archive/2011/10/how-brands-were-born-a-brief-history-of-modern-marketing/246012/

http://blog.hubspot.com/marketing/the-history-of-advertising-war-for-consumer-attention-slideshare

http://muse.jhu.edu/journals/advertising_and_society_review/v006/6.3unit02.html

http://www.newdesigngroup.ca/blog/short-history-psychology-advertising

How To Help Translate Trade Show Banners Into Sales

Introduction: It’s no secret that a trade show banner is a key aspect in generating sales. Often, a trade show banner is the first thing that captures the attention of a customer, enticing them to come in and learn more about what it is that you do. But how do you parlay that initial interest into sales?

Retractable Banners

Using your trade show banners and signage to entice customers is only the first step in creating a sale. This article explains some of the ways that you can use your signage as an effective tool to help create sales.

Why have a trade show banner? A trade show banner is a sign which signifies your business to people walking by at a trade show. Sure, there’s probably a map of the trade show floor, but your banner is probably the sign by which people find and recognize you. A poorly designed sign is easy to walk by; a well designed sign can help existing customers find you, and can make potential customers curious about who you are and what you do.

Some of the benefits to having a trade show banner are as follows:

  • High visibility: A trade show banner will literally help customers find you. Even a clear trade show map can still be hard to navigate on a populated exhibition hall floor. Banners and signage can be a vital way for your customers to find you and guarantee that they won’t get frustrated and keep on moving.
  • Exposure to new customers: An arresting trade show banner might not just help existing customers find you. It might draw in a totally new clientele. Taking the time to carefully plan out your banner as a marketing material might have the effect of piquing the interest of a totally new demographic at a trade show!
  • Marketing: Go ahead, project a little bit of who through your trade show banner. Conveying important information such as sales or specials as well as conveying who you are through signage can be a powerful method of helping you connect with potential customers.

Trade show banners: the many different types. There isn’t just one type of trade show banners. From free-standing Fabsta™ displays to retractable banners, there are numerous options out there. You can view the many available options on the Above All Marketing website.

How to translate your trade show banner into sales. Here are some of the ways that you can tailor your signage to create effective signs that draw in customers and make sales happen.

    • Have a clear, simple logo. Make sure that your logo is clear, simple, and easy to recognize. Think of Target’s bullseye logo: it is so iconic that it is recognizable even without the business name; the written name only reinforces the logo. Creating a banner with a visible and if applicable easy to read logo will help customers remember who you are and recognize your business in the future. Familiarity with your business will make it feel like a “safer” company to spend money with.

Fabsta Curve

    • Tell your story. Larger banners, such as a Fabsta™ display or a wall banner, offer space to tell a little of your business’s story. Think of restaurants who have a little backstory written on the wall; giving people an insight into who you are and what you do can make them more invested and more willing to spend their money with you.
    • Make it easy to identify what you do. At a trade show, your signage should make it easy for people to figure out what you do. A sign stating “Marvin’s Provisions” might not be specific enough, but a sign with your company name and subtext, such as “Marvin’s Provisions: custom cakes, catering, and more” might give people a better idea of what it is that you actually do, and help them know from the get go if you might offer a service that they need.

Curved Wall

    • Highlight unique aspects of your business. Be sure to offer up any details about your business that might create interest. For instance, if you are a cleaning service that uses all natural and organic products, be sure to mention that in your signage: it is these unique aspects of your business that create interest and can differentiate you from the competition, making someone decide to spend their money with you as opposed to another.

Vinyl Banner

  • Mention any specials or discounts. Are you offering a trade show discount or special? You can print the exact special on the sign or simply reference it as a “trade show special” but be sure to make a note of it on your signage. The appeal of a trade show special can really be an incentive for customers to buy now, rather than at another time.
  • Have signage near advertising materials. Physically, be sure to position advertising materials near your trade show banner. This helps customers who may be interested but not totally willing to commit, allowing them to pick up your materials and perhaps will make a sale at a later point.
  • Clearly mention any special attention you’ve received. Was your product featured in O Magazine? Be sure to mention this on your signage for even more attention!
  • Feature customer quotes, testimonials, or reviews. Featuring testimonials, quotes, or good reviews can be effective advertising on a trade show banner; this can help people see that you are beloved by your clients and that you are committed to serving them. Only post true reviews, though, and get permission before mentioning any clients by name.

Conclusion: These methods might not all seem like a direct line to sales. But small considerations when creating trade show banners can have a huge impact. Taking stock of these tips might just be the difference between a sale and a potential customer moving on! Making sure that your trade show banner is a clear reflection of your business and what it does, presented in a straightforward, easy to read way and effectively displayed, can be the difference between making a sale and having someone walk on by.

How has your signage helped you create sales?

What Type Of Signage Is Right For Your Business?

signage

Signs are a vital part of promotion for any type of business, from insurance agents to car dealerships to even corner coffee shops. Often, it’s the first contact a customer has with your business, whether it’s driving by or seeing your trade show display. So it’s important to have effective and well-made signs to pique your potential customers’ curiosity.

But what type of sign is right for your business? That can be a lofty question: with so many options out there, it can be hard to know which type of sign is best suited to your unique business. However, by taking a few moments to really evaluate your needs, you may find that the right kind of sign is much easier to identify. In this post, we’ll discuss some of the important things to consider when choosing signage, which will help you choose the best type of sign for your business.

Retractable Banners

Why have signage? It is difficult to overstate the importance of signage for a business. While the positive effects are numerous, we’ll spotlight just a few of the many reasons why signage is important:

  • Visibility: For customers trying to find your business, whether it is on a trade show floor, a street festival, or driving by, signage can be a vital way for your customers to find you and guarantee that they won’t get frustrated and keep on moving.
  • Exposure: You never know when your sign might catch the eye of someone driving or walking by who just so happens to need your service or product.
  • Marketing: You can project a little bit of who you are by sharing your logo and basic business information via your signage. It can also be a space to showcase sales or specials. With a memorable sign, you will remain in people’s memories.

Tradeshow Banners

How to choose signage. When it comes down to it, the right sign will be a matter of your choosing. However, this list considerations and questions to ask yourself about your signage needs may help clarify your vision and help you choose the right sign for you.

  • How much space do you have for a sign? How much space is available for displaying your sign? While this might not help you decide exactly which sign you need, it can filter the signs that are available within your size needs.
  • Where will the sign be displayed? Where will the sign be physically displayed? This can affect the proper scale of your sign. For example, the same A-frame sign that works beautifully at a casual sidewalk market will be much less effective to advertise a huge auto sale, which may be better suited to flying flag banners.
  • Will the sign be static, or will it be moved? Will the sign remain in the same location, such as in front of a retail store? A weighted water base outdoor sign might be a good choice, requiring only that you fill the base every now and again to keep it weighted. Or will it have to be moved nightly or at the end of an event and then re-set up? A retractable banner or Fabsta stand might be a better choice.
  • Will the sign be indoors or out? Whether the sign will displayed indoors or out is an important consideration when choosing a sign. For outdoor signs, you have to make sure that the sign has some aspects that will protect it from wind and rain; depending on the event, a pop-up tent with your logo might be the best solution. Signs also have to have a heavy base to prevent them from blowing over; a Springster or Frog display works well in this case.
  • Do you want to use the sign for trade shows? If you want a sign that will work for trade shows, either solely or in addition to a retail setting, you’ll have to consider the style and setting of the show, but also any size or weight restrictions. For instance, some trade shows ban overhanging displays or signs blocking the aisle ways; you’ll want to make sure your sign doesn’t violate these codes. But on a more common sense level, what will fit in your booth? A booth kit designed for common trade show booth sizes can be an easy solution in this regard, with a complete kit which can be fitted to your booth specifications.
  • What are your goals with the signage? What specific goals do you want to meet with your signage? Is it meant to draw in people from across the lane on a highway? In that case, a large outdoor flag or banner might be a good choice. Is it to draw in passersby from a busy street to your location on a side street? A human directional sign might be a more effective tool.
  • Are there any applicable regulations? Find out if there are any specific rules about signage where your business is (or at your trade show or event). Sometimes, there are rules about the dimensions and setup of signs, so be sure to adhere to these rules.

Lobby advertising

Moving forward: Once you’ve evaluated your needs, you can begin seriously thinking about what type of signage to purchase. By taking a few minutes to think about the above considerations, you’ll likely have a lot more clarity on what types of signs will meet your needs. You can reach out for a quote on the type of signage you’d like to pursue!

Conclusion: Settling on the best type of sign for your business can be an intimidating process. However, when you take a few moments to think about the considerations listed in this article, you may gain more clarity on your needs. It’s worth taking the time to figure out what type of sign is best suited to your business so that it can have the maximum effect.

What type of signage does your business employ?

A Guide To The Types Of Trade Show Banners

Everyone knows that signage is important at a trade show. It is often the first contact that a potential client has with your business, so it’s worth putting time and effort into getting the best and brightest signage. But with the many options out there, it can be difficult to determine which type is right for you.

Retractable Banners

From tabletop banners to retractable banners, this article will strive to introduce you to the options so that you can make an educated decision about what type of banner will work best for your next professional event, so that you can make the best impression possible.

Retractable Banners

What is a trade show banner? A trade show banner is a sign which signifies your business to the public and passers-by at a trade show. If you think of trade show aisles as busy streets, the banner is the sign on your store. A poorly designed sign is easy to walk by; a well designed sign commands attention and can pique the curiosity of potential customers.

Unlike a standing store, you don’t want to put up a permanent sign or invest in an expensive neon fixture. Since a trade show is temporary, you want a sign that is easy to transport, striking to display, and easy to dismantle. At the same time, you want a sign that is striking, professional, and that will draw customers in. As such, trade show banners will often be designed with travel in mind, and will be collapsible, foldable, or otherwise easy to transport.

A guide to the types of trade show banners. Here are some of the most common types of trade show banners, with an explanation of each type so that you can evaluate which kind might be the best fit for you.

Draped or hanging banners

Hanging Banners

  • Flag or hanging banners: Feather-light flag banners are suitable for events both indoors and outdoors, and are easy to pack since they are light and easy to transport. A hanging banner can be draped over a display wall or hung from the ceiling, or a banner can be draped over a table. Some types of hanging banners, like vinyl banners, have perforations along the perimeter so that it can be strung at any height, which can be particularly helpful for outdoor events.
  • Table throw: This is a heavy duty, customized tablecloth that acts as a banner while also providing a cover for your display table. Easy to transport and lightweight, this is a great solution for a number of business types.

Standing banners

Fabsta Curve

    • A-frame board A-frame banner (sometimes called a “sandwich board” is an easy trade show signage solution, acting as a banner which can be displayed in the aisle of the show to draw customers into your booth.
    • Fabsta™ banner: A Fabsta™ banner has a polished, professional look, but is easy to set up and dismantle. Digitally printed stretch fabric is fitted over a form for a dynamic display sign that really draws attention to your business.
    • Frog display: A heavy water-filled base acts as a sturdy anchor for an upright banner, which is extremely well-suited for outdoor events or even indoor events where signage could potentially be jostled or where there is a significant breeze from fans in the center. Since the base can be filled with water on site but transported hollow, it is lightweight, which makes it well suited for travel.

Retractable Banners class=

    • Retractable banner: The versatile retractable banner is a trade show favorite. In the most classic version a banner unrolls from a sturdy floor base (think of the slide projector your High School History teacher would roll down, but in reverse) and then held upright with a rod. Retractable banners are available in all sorts of sizes, and there are even two-sided versions available.

Curved Wall

  • Wall banners: This type of banner acts as a wall as well as a banner. It can also double as a display unit. They are larger and can be more involved to assemble, but the advantage is that it has double duty for displaying; some varieties even have built in shelving for displaying your ad materials.Which trade show banner is right for you? While ultimately the choice is yours, here are some things to consider when choosing a trade show banner:
  • How large is your booth? Consider the size of your booth. If you have a 10 by 5-foot booth, for instance, a large retractable banner may dwarf the rest of your booth.
  • How are you shipping items? If you are shipping all of your trade show supplies in a crate, make sure that your signage solution will fit in the crate. This is particularly important for banners with frames, such as retractable banners.
  • Is the event indoor or outdoor? If an event is indoors, you have the freedom to choose a sign without worrying too much about the elements. However, if your show is outdoors, you want to be sure that it is safe from elements such as wind, rain, or bright sun.
  • How large is the event? At a smaller, more intimate trade show, smaller signage will be sufficient. However, if it’s a huge convention, a tiny tabletop banner simply won’t draw attention, and you’ll need flashier and larger signage.
  • What image do you want to project? What is the image that you want to project at your show? Having assertive signage, or more muted signage, can help you project the image that suits your business.

Conclusion: There are numerous different types of banners which can be used for trade shows. While the choices can be intimidating, the fact is this: there isn’t a wrong choice, it’s more a matter of figuring out which one is best suited for you and your business. By educating yourself on the key types of trade show banners, you’re one step closer to creating the polished, professional trade show booth of your dreams.

What type of banner do you use for trade shows?

What Is The Process Of Creating Advertising Materials?


(Source: Flickr)

Advertising materials are vital to any type of business, whether it’s a small operation with a sole proprietor or a massive corporation. They lend an air of legitimacy to your business, allowing you to project a polished, professional image to the world while sharing your product or service.

But the types of advertising materials out there are endless, ranging from simple business cards to brochures, pamphlets, and even billboards or trade show signage. So how do you decide which advertising materials are right for you, and what is the process of creating them? Let’s explore.mmblog2

(Source: Flickr)

What are advertising materials? For many, the phrase “advertising materials” might conjure up images of glossy brochures, billboards, or expensive signage. However, advertising materials can be just about anything used to promote your business, from humble business cards to trade show swag type items like mugs or pens, to even branded vehicles with your company logo on it. In a nutshell, advertising materials are any printed matter that can be used to promote your business.

Why do I need advertising materials? Here are just a few of the reasons why it might benefit your business to look into ad materials.

  • Legitimacy: Advertising materials help your business project a polished, professional attitude. It helps people trust your business as legitimate and serious.
  • Brand recognition: By creating advertising materials, from business cards to brochures to signage, you have the ability to create a consistent, cohesive look with your business. Think of businesses like Target, where their “branding” is recognizable across platforms, from tv ads to billboards to printed flyers.
  • Inform customers: It might seem obvious, but Ad materials can inform customers about what you can do. While the goings-on and offerings of your business might be clear as day to you, to an outsider, they have no idea. Ad materials can help them learn more about you.
  • Create interest: Ad materials can help create brand recognition so that people can get to know you on their terms.
  • Promote specials or new developments: If your business has just added a new division or is offering a new service, ad materials can help you promote.

(Source: Flickr)

How do I decide what types of ad materials are right for my business? Some ways to decide what materials might be best for your business.

  • What kind of business is it? If you’re a freelance photographer with a small business, your advertising materials will be very different from a baking company or a large marketing firm. Consider what materials might be best suited to your business.
  • What is your goal? Before you create advertising materials, first consider what your goal is. If it’s literally to give people information and rates on what you do, a simple card or brochure might be all you need. If you’re trying to bring people to a restaurant off of the highway, a billboard might be the most effective type of advertising material for you.
  • Where will the items be available? Are the ad materials for your general stock, or will they be placed in other local businesses? This can affect how many items you choose to print, and the size or format which you choose.
  • Are your ad materials time sensitive? When creating advertising materials, consider closely if there is something that will “date” the materials: if they have the date of a specific event , for instance. You may want to reconsider so that you can make it a more open-ended item which can be used in the future, too.
  • What is your budget? What is your budget? This can be the difference between creating flyers and glossy brochures. If you’re just getting started and only have $100 or so, your advertising materials may be as simple as a starter pack of business cards and some branded buttons. If your budget is in the thousands of dollars, you can consider more elaborate items.mmblog4

(Source: Flickr)

Making ad materials: what are the steps? Whether it’s business cards, a billboard, or swag for a trade show, these are some of the basic steps you’ll have to take to create an ad material.

  1. Choose the item. First, you need to settle on what you’d like to create for your ad materials, using the advice detailed above. Once you’ve decided on what item you want to produce, you can proceed.
  2. Create a design. Once you are sure what you want to make, create a design which is uniquely suited to the item. Often, it will include your logo or brand colors. This is not a skill that every business person possesses, so enlist the help of a graphic designer if needed.
  3. Format the files. Format the files to the manufacturer’s specifications. More often than not, a manufacturer will have a template for the item in question, and will tell you the file specifications and desired resolution. Be sure to adhere to these guidelines for the best quality and color. Once again, this is something that a graphic designer can help you with.
  4. Submit the files. Once they’re formatted, you can submit your files to the manufacturer. A good manufacturer will often let you know if there is an issue with your files, but don’t count on them to catch any issues: that is ultimately your
  5. Proofs and approvals. Depending on the item, it may be a good idea to get a proof. This is a small-run version of your item, printed at high resolution, as close to the finished product as possible. This offers you a real-life chance to review and see if there is any tweaking needed.
  6. Once you’ve approved your proof, the item goes into production, which can take a few days to a month depending on the item. Always be sure to leave a little “wiggle room” because sometimes it takes a little longer than anticipated.
  7. FInished product. Once produced, your finished items are delivered to you! Whether it was a simple batch of business cards or a great big production run of trade show swag, this is a moment of great accomplishment. Congratulations!

Conclusion: Ad materials might seem hard to wrap your mind around at first: they’re items that you have to pay for that may not translate directly into sales. However, the benefits of creating ad materials are many, including increased brand awareness, projecting professionalism, and informing people of your business and services. They are a great way to keep your company in people’s thoughts, and well worth exploring for a business of any size.

Have you ever created advertising materials?

8 Effective Uses of Custom Pop Up Tents

How do you advertise your business in exhibitions and trade fairs? Well there are several ways to bring your business to public attention. One of the most effective ways to bring your business under spotlight is custom pop up tents. This blog tells you about the utility of pop up tents in a business exhibition.

Advantages of Using Custom Pop Up Tents

  1. Displays your brand’s name – If you want to display the name of your brand clearly to your target visitors, a custom pop up tent can be very useful. You can get tents anywhere, but you need to hire an efficient tent designer to apply the right design on your tent. An experienced designer knows what font can be perfect to grab the attention of prospective clients.
  2. custom pop up tent

  3. Advertises your brand right where you are – All modes of advertisement do not publicize your business right where you are sitting. But, a pop up tent does so where you are present. Your target visitors do not have to search for your booth. They can find you exactly where your booth is. This way, they can ask you about your products or services in details.
  4. Easy to install and uninstall – Pop up tents do not need you to be a rocket scientist. They are very easy to install, if you have a helping hand. All you need to do is attach the upper part of the tent with the stands. But, make sure that you have the manpower to unfasten the top, in case a heavy wind starts blowing. Not that these custom pop up tents are fragile. But, if you mount an extra figure on top of the tent, it may fall off or get damaged due to rough wind or heavy rain.
  5. custom pop up tents

  6. Sturdy – Imagine, suddenly there is a flood and everyone is swept away by the water. You can rest assured that your tent is going to stay intact amidst all the water. Well, I might overdo it, if I say that it can tolerate tidal waves or a gush of forceful wind.
  7. Attractive to the eyes – An efficient tent designer uses the right color combination that matches your business logo to paint the tent. The tent represents your business exactly the way, in which you want. The designer uses the right colors to attract visitors.
  8. Displays your products or services – An effective pop up tent has the names of the main products or services you offer. It may also have images of the major products you offer.
  9. custom popup tents

  10. Perfect for all occasions – No matter, where you go to promote your business, a custom pop up tent is fit for all occasions. As long as you give it the right appearance it is the ideal mode to advertise your brand. Know more at: http://www.abovealladvertising.net/
  11. Easy to carry – These tents are easy to carry. They can be folded and carried from one place to another. In the event that you have to shift base, you can simply uninstall the tent, pack it and load it on your pick up van.

Can you remember any other benefit of using custom pop up tents? Use them and let us know about your experience.

6 Winning Features of Effective Retractable Banner Stands

Do you want to promote your business at a recent trade fair? Do you want your booth to receive optimum footfalls? Well, in that case you should opt for some retractable banner stands. These are exclusively meant to attract audience to your business. Banner stands are effective because they are colorful and express the motive of your business in a concise manner. However, in order to attract the right client base, you need to make sure that the banners stands are designed in an appropriate manner. Here, we are going to discuss how an efficient banner designer can make your business dreams come true.

Retractable Banner Stands

 

 

 

 

 

 

 

 

 

 

Take a look at these features.

# Maintain a proper sequence

It is natural for people to read from left to right and from top to bottom. You should ask the designer to create the banner keeping in mind the above mentioned information.

# Offer core message in very few words

Yours will not be the only banner at the fair. Therefore, filling your banner with loads of information can bore your audience. Why not offer the names of the services and leave it to the brochures and pamphlets to offer information in detail.

Retractable-Banner Stand

 

 

 

 

 

 

 

 

 

 

 

# Let the logo stay at the top

People are first going to be attracted by the logo of your company. It can be a slogan, an image or even the website of your brand. Therefore, the logo should always be on the top of the banner.

# Use colors intelligently

Retractable banner stands can be your best friend in the walk to success, if you choose the right color combination. An efficient designer knows that a banner can stand out, if he or she makes thoughtful use of color. The color on the banner should go well with the logo of your company and the industry, to which your business caters. For instance, if you own a mobile phone company, you can use bright colors. The colors of the text should also not match with the background colors of the banner. If they do, people may not be able to make out what is written on the banner.

Retractable Banner Stand

 

 

 

 

 

 

 

 

 

 

 

# Opt for correct image dimension

The images on the banner should sport the correct dimension. The images should have 300 dpi, so that it is easier for visitors at the fair to assess the image properly. It is better, if you hire an efficient designer to select the image for your brand. They know which image size is correct to attract audience even from a distance.

# Offer contact details

An interested visitor is going to try and get more information about your products or services. He or she can visit your booth to learn in details. In the event that the visitor has less time, he or she can note down the contact information from the banner stand and communicate with you later on. Put the contact information at the bottom of the banner or any place which is easily visible. Know more at: http://www.abovealladvertising.net/

Have you ordered for your retractable banner stands? With the right design and concept, it is going to fetch you plenty of visitors and lead to high conversion rates.